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Senior Prodct Marketing Analyst

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken ProKraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Growth analytics at Kraken’s mission is to help marketers make the best and fastest decisions possible when it comes to execution and strategy by helping measure current execution and strategy with high fidelity. This includes all the marketing disciplines (Brand -> Acquisition -> Lifecycle) and across various teams such as regional marketing and product marketing.

The growth analytics team will set up measurement frameworks to help standardize output and give marketers a frame of reference on how to understand their execution via the lens of causal inference and incrementality. As a whole, this analytics team has to rely on creativity and problem solving on a day to day basis while being close to business KPIs and outcomes. Kraken is small enough where the impact of our work can be felt at all levels and our output can impact strategy as a whole.

The Opportunity

  • Being the conduit between product marketing leaders and analytics

  • Advising and creating measurement frameworks to help guide product marketing campaign execution and strategy

  • Advising and creating measurement frameworks to help scale product marketing execution and strategy

  • Creating deep dives and insights to understand where there could be opportunity for growth

  • Aligning PMMs to incrementality and causal inference

  • Being a subject matter expert on the nuances of PMM and building cross functional relationships

  • Being a bridge between product analytics and PMMs as well as marketing leaders.

  • Creating executive level reporting to clearly inform results and recommendations.

    Skills you should HODL

  • 3-5 years of relevant marketing analytics or marketing science roles that focused on growth and scale (preferably in a lead role)

  • 1-2 years of relevant product analytics roles

  • Ideally has worked in high growth companies 

  • Technologies include SQL/Python/R

  • Problem solving/critical thinking is a must

  • Worked as a PMM analyst is preferable but not necessary

  • Has worked on a B2C and a B2B product

  • Passionate about Crypto

  • Bonus - Has experience measuring on chain data

  • Strong communication and presentation skills

    #LI-Remote #LI-AG1

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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Full-time, remote
DATE POSTED
May 22, 2024

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