Content Marketing Intern

The Content Marketing Intern is responsible for assisting the Content team (Content Marketing Manager and Content Marketing Director) in creating high-impact content that drives SEO, social media, and sales enablement. Our ideal candidate is a motivated individual with creative thinking and writing skills. We are excited to offer a current full-time or part-time student an unpaid, for-credit... opportunity to develop their written marketing skills with a mission-driven organization, for the fall semester of 2024. Responsibilities • Create and publish engaging content that drives traffic, engagement, and leads aligned with marketing campaigns and general demand-generation efforts in support of Labster’s sales and customer retention goals • Develop impactful content in the form of: • Blogs and articles • Whitepapers and eBooks • Infographics, polls, and surveys • Social media posts • Newsletters • Edit and improve existing posts, optimizing for SEO • Optimize content for SEO using MarketMuse, an AI SEO tool • Contribute to the maintenance of the content calendars • Stay up-to-date with developments and generate new ideas to draw audience’s attention • Test and analyze results to measure the effectiveness of our efforts, with an emphasis on continuous optimization and iteration across all forms of content Candidate profile • You are in a Bachelor’s or Master’s program for marketing, communications, or English • You have experience writing and editing content • You are self-directed with strong prioritization, organization, and project management skills • You are determined, optimistic, and resilient, and do not shy away from a challenge • You are tech-savvy and understand the value and usage of a good tool • You live in the Boston area and are willing to come into the Somerville office once a week. Other days, you can work from home Why Labster. We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible to as many students as possible. We exist to empower the next generation of scientists to change the world. In the same way our technology empowers students, we thrive on an autonomous and innovative culture, ensuring that your work fits into your lifestyle. We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity, and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it. Our commitment to you Labster, Inc. is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law