Later is looking for a seasoned VP of Demand Generation to lead and manage a comprehensive demand generation function aimed at driving brand awareness and generating high-quality leads through multi-channel marketing.
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Skills
Proficient in SEO and paid media strategies
Expert in data analysis and measurement tools such as Google Analytics
Strong leadership and communication skills
Experience with email marketing automation platforms
Responsibilities
Oversee management of Paid Media, SEO, and Email Marketing
Collaborate with product, sales and revenue operations teams
Analyze campaign performance and identify actionable insights
Implement A/B testing and experimentation to optimize marketing strategies
Education
Bachelor's degree in marketing, business, economics, or related field
Benefits
Flexible PTO
Learning & Development opportunities
Comprehensive healthcare benefits
Employee Resource Groups for support and community
To read the complete job description, please click on the ‘Apply’ button
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