Job details

VP, Demand Generation

Later is looking for a seasoned VP of Demand Generation to lead and manage a comprehensive demand generation function aimed at driving brand awareness and generating high-quality leads through multi-channel marketing.

Skills

Proficient in SEO and paid media strategies
Expert in data analysis and measurement tools such as Google Analytics
Strong leadership and communication skills
Experience with email marketing automation platforms

Responsibilities

Oversee management of Paid Media, SEO, and Email Marketing
Collaborate with product, sales and revenue operations teams
Analyze campaign performance and identify actionable insights
Implement A/B testing and experimentation to optimize marketing strategies

Education

Bachelor's degree in marketing, business, economics, or related field

Benefits

Flexible PTO
Learning & Development opportunities
Comprehensive healthcare benefits
Employee Resource Groups for support and community

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4.0

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CEO of Later

Lyle Stevens

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By Later

We help marketers create authentic, high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Internet & Web Services

TEAM SIZE

201-500