Lead, Marketing Manager SEO

Empower the Individual Through Crypto

Gemini is a crypto exchange and custodian that allows customers to buy, sell, store, and earn more than 30 cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company that is subject to the capital reserve requirements, cybersecurity requirements, and banking compliance standards set forth by the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we want to help you buy, sell, and store your bitcoin and cryptocurrency. Crypto is not just a technology, it's a movement.

At Gemini, our mission is to empower the individual and that includes giving our employees flexibility of choice — our Office Optional Policy allows employees to choose to work from one of our physical locations or from home.

Select roles that are location-specific will still be eligible for flexible schedules.

The Department: Marketing and Communications 

We believe that the world should know and love Gemini. In Marketing & Communications, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Marketing Manager SEO

Gemini is seeking a talented candidate for the Marketing Manager SEO role to accelerate the adoption and execution of SEO strategy across the global organization. The SEO leader has end-to-end responsibility for one of our largest managed marketing channels, to optimize the website for search engines and manage the landing page experience from search engines for our customers. The SEO leader will build a cohesive cross-team collaboration with Product, Marketing, Creative, brand partners and outside vendors and agencies. The ideal candidate has demonstrated expertise in results-driven SEO. The person in this role will drive the overall success of SEO by evangelizing SEO work, aligning SEO goals to organizational objectives, and gaining company-wide support and senior leadership buy-in for SEO initiatives.

Responsibilities:

• By building cross-team collaboration and cohesion, you will take SEO from a standalone part of Gemini and infuse it into everyday business operations and make it an indispensable part of Gemini’s growth strategy.
• Responsibilities include the day to day operations of SEO, formulating and ensuring that SEO strategies are carried out to meet company goals and directing strategy, priorities and analysis. You will provide SEO thought leadership and drive organic customer acquisition, revenue and share of voice. Additionally, you will oversee technical audits & recommendations, Information architecture, localization, link building, brand partner & PR outreach. 
• The SEO leader will be accountable for the completion and delivery of all SEO projects, prioritizing SEO product and technical tasks and managing and overall development of the SEO function. You will develop Content strategies across, product and long-form, meet with stakeholders, conduct research/discovery, and look for opportunities to get buy in and integration across the org.

Qualifications:

• 6+ years of experience in a SEO/marketing 
• Exemplifies high standards via attention to detail and strong organization tactics
• Experience driving direction and alignment with cross-functional teams
• Demonstrates sophisticated critical thinking abilities
• Has a strong analytical approach to customer behavior, campaign measurement, performance and optimizations, designing and implementing A/B and multivariate tests
• Experienced in experimental and/or inventive marketing campaign design and execution, and with SEO tools: (GSC, SEOClarity, MOZ, Ahrefs, SEMRush)
• Has excellent written and verbal communication skills, and experience presenting strategy and progress to senior leadership
• Has a technically relevant Bachelor’s degree or equivalent professional qualification
• Has the ability to plan strategically, but stay on top of tactical execution

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation and Profit-Sharing Equity
• Flexible vacation policy
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

#LI-ED1

#LI-REMOTE