Job details

Head of Media Buying/Gaming

LeadX Pro is an elite club of multi vertical media buyers within ecommerce, leadgen, igaming, nutra, and dating.Being a team of dedicated professionals who thrive on delivering exceptional results for our clients, we set the tone and are at the forefront of innovation in media buying. The team are – highly trained, proactive and international – and the media buying department are capable of creating growth anytime, anywhere. We believe in the power of media buying to generate successful campaigns, drive engagement, and ultimately, boost successful collaborations. Our inclusive and dynamic work environment fosters innovation, learning, and growth.

Join us as an Head of Media Buying/Gaming and play a crucial role in expanding this vertical.

WHAT WE WOULD LIKE YOU TO TAKE CARE OF

Team management for the creation, launch, and optimization of campaigns on Meta Ads (primarily), and potentially on PPC.
Advanced configuration of tracking systems such as Keitaro.
In-depth implementation and management of pixels from traffic sources.
Data processing and analysis using Google Sheets, with the integration of complex formulas and additional tools.
Content optimization to ensure maximum campaign effectiveness.
Advanced interpretation of campaign data, providing analysis and strategies for future improvements.
Management and leadership of a multicultural team, with effective communication in English.
In-depth knowledge of app install campaigns for iGaming traffic on Meta.
Configuration and management of hosting platforms.

WHAT WE WISH YOU’D BRING WITH

Solid experience in managing campaigns on Meta for iGaming.
Advanced skills with Google Sheets, including complex formulas and integrations.
Flexibility and willingness to learn new tools and platforms.
In-depth knowledge of specific verticals in affiliate marketing.
Experience with software integration platforms like Zapier and API solutions.
Experience with WordPress, Shopify, and hosting/domain configuration.
Proven skills in team management.
Excellent command of English, both written and spoken.
Knowledge of Russian and/or Ukrainian is a plus.
Active VAT number (P.Iva).

NICE TO HAVE

Ability to work in a dynamic, fast-paced environment.
Excellent communication and problem-solving skills.
Initiative and proactivity.
Team-oriented mindset and collaboration skills.
Contacts with technical providers for iGaming.

WE WOULD LIKE TO OFFER YOU

Join an innovative team during an exciting phase of growth.
Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program.
Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.
Contract: Contractor
Compensation: Fixed compensation & Variable Incentives
Full remote work

D,E&I STATEMENT

At LeadXpro, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG STATEMENT

We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our career page.

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What You Should Know About Head of Media Buying/Gaming, LeadX Pro

At LeadX Pro, we're on the hunt for a Head of Media Buying/Gaming to elevate our exciting journey within the iGaming sector! Based in picturesque Caserta, this role is an amazing opportunity to lead a dynamic international team of media buyers specializing in diverse verticals including ecommerce, lead-generation, and dating. We're passionate about delivering outstanding results, and your expertise will be pivotal in spearheading media buying strategies that hit the mark. As the Head of Media Buying/Gaming, you'll manage campaign creation and optimization primarily on Meta Ads, while flexibly navigating the world of PPC. An analytical mindset is key, as you'll be diving into data processing and analysis with advanced Google Sheets skills, all while steering a multicultural team towards success. Your deep understanding of iGaming traffic, including app install campaigns, will set the stage for innovative approaches that transform our outreach. We're not just looking for someone to fill a position; we want a leader who thrives in a fast-paced environment and embraces learning new tools to stay ahead of the curve. If you're eager to make a significant impact and carve out your own path in an inclusive team that values creativity and growth, LeadX Pro is the place for you!

Frequently Asked Questions (FAQs) for Head of Media Buying/Gaming Role at LeadX Pro

What are the responsibilities of the Head of Media Buying/Gaming at LeadX Pro?

As the Head of Media Buying/Gaming at LeadX Pro, you'll take charge of managing a diverse team, overseeing the creation, launch, and optimization of impactful campaigns on Meta Ads and potentially PPC. You'll also handle advanced tracking configurations, manage data analysis using Google Sheets, and provide deep insights into campaign performance to shape future strategies. Your role involves liaising with technical providers and ensuring effective communication within an international team.