Video Marketing Intern

As a Video Marketing Intern at Leepfrog Technologies, you'll have a variety of exciting responsibilities, including planning, developing, and editing both short and long-form video content meant for marketing purposes such as product explainers, testimonials, and tutorials. Not only will you create engaging visuals, but you'll also craft storyboards and scripts to align with project objectives. Collaborating with the marketing team will be crucial, as you'll brainstorm video ideas for product campaigns, ensuring each piece resonates with our target audience. Lastly, you’ll manage and organize our CourseLeaf video content library, optimizing each video for SEO to enhance visibility on various platforms.

To thrive as a Video Marketing Intern at Leepfrog Technologies, you should ideally be pursuing a degree in Film, Media, Animation Marketing, or a related field. Proficiency in video editing is essential, particularly with software tools like Adobe Premiere and Final Cut Pro. A strong eye for composition, pacing, and sound will help you produce high-quality videos. It's important to be comfortable working independently and pitching creative ideas. Additionally, skills in motion graphics using After Effects or interest in SaaS is a wonderful bonus, as it enhances your contributions to tech-driven marketing initiatives.

Interning as a Video Marketing Intern at Leepfrog Technologies will provide you with invaluable real-world experience in producing high-quality visual marketing content. You'll learn the end-to-end process of video creation, from brainstorming compelling video concepts to shooting and editing footage. This experience will sharpen your technical skills in popular video editing software and also allow you to collaborate with a dedicated marketing team. You will gain insights into effective digital marketing strategies targeting higher education audiences and optimize content for SEO, preparing you for a successful career in video marketing.

The Video Marketing Intern position at Leepfrog Technologies is structured as an on-site or hybrid role based in Coralville, Iowa. While some flexibility may exist, engaging directly with our dynamic marketing team in person will enhance collaboration and creativity. The choice of hybrid work arrangements allows you to benefit from on-site resources while also providing the flexibility that modern internships offer.

The Video Marketing Intern position at Leepfrog Technologies is a temporary, seasonal internship that spans from May 19, 2025, to August 15, 2025. This summer internship is designed to help you gain significant industry experience over a period of nearly three months, allowing you ample time to immerse yourself in the role, learn, and contribute to our marketing initiatives.

When answering this question, it’s best to showcase your passion for both video marketing and the education sector. You might mention how Leepfrog's mission aligns with your interests and the impactful role of technology in enhancing student success. Discuss specific aspects of the internship that excite you, like collaborating with a creative team to produce engaging content that reaches thousands of students.

This is an opportunity to highlight your hands-on experience with video editing tools. Discuss any projects you've worked on, including the types of videos you have created and the skills you've developed. If you have examples of your work, mention them and explain how you utilized specific features of the editing software to bring your creative vision to life.

When discussing your approach to creating a storyboard, focus on your process. Outline the steps you take, including researching the video topic, brainstorming creative concepts, sketching the visuals, and scripting dialogue. Emphasize your ability to think visually and how this helps ensure that you can effectively communicate ideas before production begins.

SEO optimization for videos involves multiple techniques. Discuss strategies such as selecting relevant keywords for titles and descriptions, creating engaging thumbnails, and utilizing appropriate tags. Mention the importance of including closed captions and transcripts to increase accessibility and further enhance search engine discoverability.

To effectively answer this question, you might argue that storytelling is the most crucial element. A compelling marketing video should have a clear narrative that connects with the audience emotionally while providing valuable information. Discuss the importance of understanding the target audience and how visual elements and pacing contribute to maintaining engagement throughout the video.

Talk about your organizational skills and methods for prioritizing projects, such as creating timelines and checklists. Highlight your ability to use project management tools to keep track of deadlines and collaborate efficiently with team members. Mention any personal strategies you employ to ensure you meet project goals while maintaining quality and creativity.

In answering this question, share a specific example from your past experiences where you collaborated on a video project. Explain your role, the roles of your teammates, and how you communicated throughout the process. Highlight the importance of teamwork and how diverse perspectives contribute to a stronger finished product.

When discussing feedback, express your eagerness to learn and grow. Explain that you view constructive criticism as an opportunity for improvement. Provide an example of when you received feedback on a project and how you incorporated it to enhance the final outcome. Show that you are open to suggestions and take initiative in applying feedback.

Talk about any experience you have with motion graphics, even if it's limited. You could mention specific tools or software you’ve used, such as After Effects, and describe how you use motion graphics to enhance storytelling or clarify complex information. If you’ve created motion graphics for a project, share details of how they contributed to the video's effectiveness.

This is a chance to show your knowledge about Leepfrog Technologies. Discuss how Leepfrog's focus on enhancing student success through innovative technology resonates with your own values or experiences. You might express admiration for their commitment to educational excellence and elaborate on how you hope to contribute to that mission through your role as a Video Marketing Intern.