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Media Analyst

About You:

You are a data-driven problem solver with a passion for digital marketing. You thrive in dynamic work environments where teamwork, innovation, and analysis intersect. You excel at balancing creativity and precision, whether that’s through optimizing campaign performance or uncovering actionable insights. With a strong analytical mindset, you are eager to learn and grow in a fast-paced, results-oriented setting. You are motivated by challenges, energized by collaboration, and committed to continuous improvement. You thrive in a culture that values collaboration, efficiency, and innovative thinking.

Does this sound like you? If so, Level Agency is currently looking for an experienced and motivated Media Analyst to further their career with our team.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

The Media Analyst will join a team of performance-driven marketing professionals responsible for executing and optimizing multi-channel digital advertising campaigns. This role will work with platforms such as Google Ads, Meta, and LinkedIn Ads to build, manage, and refine campaigns that align with client business goals. The ideal candidate is eager to learn, detail-oriented, and enthusiastic about analyzing data to drive results. This role reports to the Media Director. The salary range for this position is $40,000 - $65,000.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact:

  • Campaign Building and Management: You’ll manage campaigns across platforms like Google Ads, Bing Ads, Meta, LinkedIn, and Google Marketing Platform. You’ll build, quality-assure, and launch campaigns for paid search (SEM), paid social, and display.
  • Campaign Performance Optimization: You’ll monitor and optimize campaigns to meet KPIs using strategies like A/B testing, automation, and data hygiene.
  • Reporting and Insights: You’ll create, update, and present reports using dashboards, Excel, and PowerPoint. You’ll provide actionable insights and recommendations based on performance data.
  • Collaboration and Strategy: You’ll align campaign strategies with client goals and contribute to creative and strategic discussions to drive success.
  • Data Management and Analysis: You’ll integrate data from various platforms, build data models, and provide trend analysis to support media managers and clients.
  • Industry Knowledge and Trends: You’ll stay informed on industry developments and share insights with the team to ensure we stay ahead.

Key Values and Attributes:

  • No Ego, All In: You’ll approach projects with humility and collaboration, ensuring client and team success.
  • Better Every Day: You embrace a growth mindset, seeking out opportunities to refine processes, improve results, and expand your skillset.
  • Relentless for Results: You set high standards for yourself and your work, striving for impactful outcomes and exceeding client expectations.
  • Driven by Truth: You advocate for transparency and evidence-based decision-making, providing clients and teams with accurate and actionable data insights.

  • Familiarity with digital advertising platforms such as Google Ads, Meta Business Manager, or LinkedIn Ads through coursework, internships, and/or hands-on experience.
  • Basic understanding of paid search (SEM), paid social, or display advertising.
  • Ability to analyze data and draw insights to inform campaign decisions.
  • Proficiency in Google Sheets and Google Slides, with a willingness to learn dashboard and reporting tools.
  • Strong organizational skills and attention to detail for campaign management and quality assurance.
  • A collaborative mindset and eagerness to contribute to team strategy and discussions.
  • Interest in staying up to date with industry trends and advertising platform updates.
  • Strong communication skills and a proactive approach to problem-solving and learning.

  • Remote work from anywhere in the US.
  • Unlimited PTO.
  • 12 annual paid holidays with an additional 2 floating holidays.
  • Summer Fridays.
  • Competitive medical benefits, including 100% employer-paid vision and dental.
  • Paid Parental & Paid Family Leave after 6 months of employment.
  • 401K plan with 3% employer contribution – 100% vested.
  • Performance reviews every six months.
  • Career advancement opportunities.
  • Travel reimbursement.
  • Monthly work-from-home stipend.
  • Bonus programs.
  • In-person and virtual company events.
  • Employee appreciation programs.
  • Employee concierge services for personal scheduling and organization.
  • Employee Assistance Program (EAP) offering mental health, financial, and legal counseling.

Average salary estimate

$52500 / YEARLY (est.)
min
max
$40000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Media Analyst, Level Agency

At Level Agency, we're on the lookout for a dynamic and detail-oriented Media Analyst to join our innovative team! As a Media Analyst, you'll dive deep into the world of digital marketing, helping to craft and optimize multi-channel advertising campaigns that truly resonate with our clients’ goals. You will be using tools like Google Ads, Meta, and LinkedIn Ads to build and manage campaigns, while also harnessing the power of A/B testing and data analysis to extract actionable insights and drive performance. Your analytical mindset will guide you in reporting and presenting performance data, helping us refine our strategies effectively. We pride ourselves on a collaborative culture, so your input in creative discussions will be invaluable as we navigate the ever-evolving digital landscape together. Your eagerness to learn and adapt will fit right into our ethos of 'Test. Learn. Grow.' Join us at Level, where we blend science with creativity, and where your passion for media and analytics can truly make an impact. With competitive benefits, unlimited PTO, and a supportive environment that values your growth and accomplishments, this is more than just a job; it’s an opportunity to shape your career in exciting ways. Let’s embark on this journey together!

Frequently Asked Questions (FAQs) for Media Analyst Role at Level Agency
What are the responsibilities of a Media Analyst at Level Agency?

As a Media Analyst at Level Agency, you'll be responsible for executing and optimizing multi-channel digital advertising campaigns. This includes campaign building and management across platforms like Google Ads, Meta, and LinkedIn Ads. You will also monitor campaign performance metrics, provide insights through reporting, and collaborate with the team to align strategies with client goals.

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What skills are required for the Media Analyst position at Level Agency?

To thrive as a Media Analyst at Level Agency, you should possess skills in digital advertising platforms such as Google Ads and Meta Business Manager. A basic understanding of paid search and display advertising is essential, along with strong analytical skills to draw insights from data. Proficiency in Google Sheets and Slides, excellent organizational skills, and a collaborative mindset are also key to succeeding in this role.

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Is remote work available for the Media Analyst role at Level Agency?

Yes, Level Agency offers remote work opportunities for the Media Analyst position. You can work from anywhere in the United States, providing you with the flexibility to balance your work and personal life effectively. This aligns with our commitment to creating a comfortable and productive work environment.

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What is the salary range for the Media Analyst position at Level Agency?

The salary range for the Media Analyst position at Level Agency is between $40,000 and $65,000. We value the skills and experience of all our employees and regularly conduct performance reviews to ensure competitive compensation.

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What benefits can a Media Analyst expect at Level Agency?

At Level Agency, Media Analysts benefit from unlimited PTO, competitive medical plans with 100% employer-paid vision and dental, paid parental leave, and a 401K plan with company matching. Additionally, we foster a culture of appreciation through monthly stipends for work-from-home expenses, performance bonuses, and several in-person and virtual events.

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Common Interview Questions for Media Analyst
Can you explain a challenging campaign you managed and how you optimized it?

When answering this question, provide a specific example of a campaign you managed. Discuss the initial challenges you faced, the strategies you implemented for optimization, like A/B testing or adjusting your targeting, and the results that ensued. Highlight your problem-solving ability and analytical skills.

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How do you approach data analysis in your campaigns?

Explain your data analysis process, starting from campaign setup to execution. Discuss the tools you use for data collection, how you interpret the data, and how you derive actionable insights to improve performance. Emphasize your attention to detail and willingness to learn new analytics tools.

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What digital advertising platforms are you familiar with?

List the platforms you have hands-on experience with, such as Google Ads, Meta, and LinkedIn Ads. Provide specific examples of campaigns you've run on these platforms and the outcomes achieved. This showcases your practical knowledge and readiness for the Media Analyst role at Level Agency.

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Describe a time you collaborated with a team to achieve a goal?

Share a specific instance where teamwork was crucial to success. Discuss your role in the team, how you communicated with others, the strategy you collectively devised, and the result of your collaboration. This demonstrates your good interpersonal skills, crucial for the Media Analyst position.

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How do you stay updated on industry trends?

Discuss specific resources you utilize, such as marketing blogs, webinars, and networking with professionals through platforms like LinkedIn. Show your proactive approach to learning and your commitment to staying informed on the latest digital marketing strategies and technologies.

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What methods do you use to report campaign performance?

Explain the reporting tools you are familiar with, including Google Data Studio, Excel, or PowerPoint. Detail the process of how you compile data, create dashboards, and present insights to both the team and clients. Highlight your ability to provide clear and actionable recommendations from the data.

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How would you approach building a new campaign for a client?

Outline the steps you would take to understand the client’s goals and audience. Discuss conducting thorough research, setting key performance indicators (KPIs), and creating an initial campaign strategy. Emphasize the importance of testing and iterating on your campaigns based on performance data.

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What tools do you use for campaign optimization?

Mention specific tools and methodologies, such as Google Ads for pay-per-click campaigns and A/B testing for creative variations. Explain how you leverage these tools to analyze performance metrics and make informed decisions that enhance campaign effectiveness.

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How do you handle tight deadlines in your work?

Share your approach to prioritizing tasks and managing time effectively. Discuss any tools or techniques you use, such as project management software or a prioritization matrix, to stay organized and meet deadlines without compromising quality.

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Can you provide an example of a successful A/B test you conducted?

Describe the A/B test setup, what you were seeking to learn, and how you measured results. Highlight the outcomes and any adjustments you made based on the insights gained. This shows your practical experience with data-driven decision-making.

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DATE POSTED
December 14, 2024

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