Marketing Director

About Liatrio

 Liatrio is a leading consultancy specializing in enterprise technology modernization and transformation. Our mission is to partner with enterprises to drive digital transformation through innovative solutions, strategic guidance, and an unwavering commitment to excellence.

What We’re Looking For

We are seeking a dynamic, experienced, hands-on Marketing Director to join our team and lead our marketing efforts to new heights. The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to enhance Liatrio’s brand presence, drive demand generation, and support the company’s growth objectives. This role requires a strategic thinker, who enjoys both working along side the team and providing executives with guidance, with a proven track record in B2B marketing, particularly within the technology and consulting sectors. This role will report to the CRO and join our existing team of two.

• Liatrio lives and breathes the following traits; people on our team tend to have a combination of the following qualities:
• Innovative and creative
• Value collaboration and willingness to share responsibilities
• Effectively communicate in difficult conversations
• Ability to acknowledge shortcomings and provide solutions
• Empathy towards others
• Navigate ambiguity and frequent change

• Strategy Development: Develop and implement a cohesive marketing strategy aligned with Liatrio’s business goals. Identify market opportunities and set clear, measurable objectives for marketing initiatives.

• Brand Management: Elevate Liatrio’s brand presence through consistent messaging and visual identity. Oversee the creation of compelling content that communicates our value proposition.

• Demand Generation: Design and execute multi-channel demand generation campaigns to attract and convert leads. Leverage digital marketing, content marketing, social media, and events to drive pipeline growth.

• Content Strategy: Develop a robust content strategy that includes thought leadership articles, case studies, white papers, and webinars. Collaborate with subject matter experts to produce high-quality, relevant content.

• Market Research and Analysis: Conduct market research to stay abreast of industry trends, competitor activities, and customer needs. Use data-driven insights to optimize marketing strategies and campaigns.

• Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration. Manage external agencies and vendors to ensure high-quality deliverables.

• Metrics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Provide regular reports on campaign performance, ROI, and strategic recommendations.

• Proven experience in developing and executing successful marketing strategies, including: digital, thought leadership, events, PR, communications, content, and partnerships
• Strong leadership skills with the ability to inspire and manage a team.
• Excellent communication and presentation skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Experience with Google Workspace tools, Adobe Creative Suite (exp. Illustrator, Indesign, Premiere, Photoshop), and Figma (a plus)
• Data-driven with the ability to analyze metrics and generate actionable insights.
• Creative thinker with a passion for staying current with marketing trends and best practices.
• Able to think outside the box, in an unconventional way.

• Full benefits including unlimited PTO, funded HSA option, and company bonus
• Base salary: $140,000-170,000 
• Employment eligibility: must be eligible to work in the United States without the need for sponsorship
• Travel availability: we divide our time between working remotely, attending industry events, company events, and visiting our client sites located throughout the U.S. We anticipate this role will travel monthly or approximately 25%