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Associate II, Market Research

Pay PhilosophyThe typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.DescriptionCome join the Experience Research team, part of the Experience & Strategy organization within U.S. Retail Markets!The Experience Research team is home to talented market researchers and user experience researchers who work together to support the U.S. Retail Markets functions and priorities. Our team’s mission is to understand our prospects, customers, agents, better than anyone in the industry to guide decision-making, strategy, and create competitive advantage.In this role, you will produce insights that enable U.S. Retail Markets to comprehend our brand, products, and services in the context of our market/competitors through analysis of data from internally produced research and external secondary research. This role will primarily support research for our Brand Strategy & Advertising team and broader Marketing organization.• Plan and conduct primary research and analyze secondary research sources in support of priorities on projects of moderate scope within our functional area.• Support large scale internal research initiatives such as Advertising development, Brand Tracking studies, Sales Effectiveness measurement, and Customer satisfaction.• Be a trusted cross-functional partner who builds productive internal and external working relationships.• Demonstrate ability to influence business partners to act on data-driven insights by providing clear, actionable recommendations and appropriate business context.This is a remote role. Candidates residing within 50 miles from the Hub will require to work in office 2 days a week. Please note that this policy is subject to change.• Qualifications• Bachelor’s degree or equivalent experience, with a concentration in research and quantitative analysis preferred.• 3 years related experience.• Knowledge of SPSS or SAS statistical program.• Knowledge of database querying tools.• Knowledge of statistical analysis, research techniques and database design.• Knowledge of marketing principles and their practical application.About Us• *This position may have in-office requirements depending on candidate location.**At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusionWe value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/BenefitsLiberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance Notices• California• San Francisco• Los Angeles• Philadelphia
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What You Should Know About Associate II, Market Research, Liberty Mutual Insurance

Are you ready to take your career to the next level with Liberty Mutual as an Associate II in Market Research? Located in beautiful Portsmouth, NH, this role offers an exciting opportunity to be a part of the Experience Research team, which sits within the Experience & Strategy organization of U.S. Retail Markets. Here, you will collaborate with talented market and user experience researchers to develop insights that will help shape the future of our brand and services. Your day-to-day will involve planning and conducting primary research, analyzing secondary sources, and supporting major initiatives like Advertising development and Customer satisfaction measurement. You’ll become a go-to partner across functions, using your analytical skills and industry knowledge to influence key decision-making processes. Plus, you'll have the opportunity to make data-driven recommendations that foster growth and strategic advantage. The role entails a flexible work environment with a hybrid model for those located within 50 miles of the office, where teamwork and collaboration are at the heart of what you do. With a bachelor’s degree in a related field and three years of experience under your belt, you will thrive in this supportive, inclusive workplace that not only values diversity but empowers its employees to bring their whole selves to work. If you seek to understand our market like no one else and influence real change, this could be the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Associate II, Market Research Role at Liberty Mutual Insurance
What are the main responsibilities of an Associate II, Market Research at Liberty Mutual?

As an Associate II, Market Research at Liberty Mutual, you'll be expected to produce insights that help the U.S. Retail Markets comprehend their brand and competitive positioning. This means planning and conducting primary research, analyzing secondary data, and supporting major research initiatives like brand tracking and customer satisfaction studies. Your role will focus on influencing business strategies through data-driven recommendations.

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What qualifications are required for the Associate II, Market Research position at Liberty Mutual?

To qualify for the Associate II, Market Research position at Liberty Mutual, you should possess a bachelor’s degree or equivalent experience, preferably with a concentration in research and quantitative analysis. Additionally, three years of related experience are essential, along with knowledge of statistical programs such as SPSS or SAS, database querying tools, and marketing principles.

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How important is teamwork in the Associate II, Market Research role at Liberty Mutual?

Teamwork is crucial for the Associate II, Market Research role at Liberty Mutual. You will be required to build productive relationships with both internal and external stakeholders, leveraging your insights to influence collaborative efforts. The role emphasizes a trusted partnership with others to create actionable, data-driven strategies.

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Is the Associate II, Market Research position at Liberty Mutual remote or in-office?

The Associate II, Market Research position at Liberty Mutual is primarily remote; however, candidates who live within 50 miles of the office will need to work in-office two days a week. The company adopts a flexible working model that promotes a healthy work-life balance.

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What does career advancement look like for an Associate II, Market Research at Liberty Mutual?

Career advancement for an Associate II, Market Research at Liberty Mutual is promising, with opportunities to progress through various roles as you develop your skills and experience. The company encourages continued learning and professional growth, supporting employees in pursuing further training and career development initiatives.

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Common Interview Questions for Associate II, Market Research
What motivated you to apply for the Associate II, Market Research role at Liberty Mutual?

When answering this question, highlight your interest in market research and how you align with Liberty Mutual's values. Emphasize your desire to impact brand strategy and how you seek to contribute positively to the company's mission.

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Can you describe your experience with SPSS or SAS in your previous roles?

Provide specific examples of how you've used SPSS or SAS for statistical analysis. Discuss any projects where these tools were critical for deriving insights, showcasing both your technical skills and how they led to impactful conclusions.

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How do you approach conducting primary research and ensuring its effectiveness?

Explain your methodology for conducting primary research, including the planning stages, execution, and follow-up. Emphasize the importance of clear objectives, participant selection, and data collection methods to ensure reliable and actionable results.

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Describe a time when your data-driven insights influenced a business decision.

Share a specific instance where your research led to actionable recommendations. Discuss the project, the insights you gathered, and how those findings were used by stakeholders to make a strategic decision.

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How do you stay current with market research trends?

Discuss the resources you rely on to stay informed. Mention industry publications, webinars, and professional networks where you engage with other market research professionals, showing your commitment to continuous learning.

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What techniques do you use to build relationships with business partners?

Highlight your communication skills and the strategies you employ to establish trust and collaboration. Mention how you focus on understanding their needs, providing value through data insights, and fostering open dialogue.

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How would you handle conflicting research results from different sources?

Explain your analytical approach to resolving discrepancies in research results. Discuss the importance of assessing the credibility of sources, triangulating data, and establishing context before presenting findings.

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Can you provide an example of a successful internal research initiative you have been a part of?

Share details about an internal research project where your contributions were key to its success. Discuss your role, the methods used, and the positive outcome or impact the research had on the organization.

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What methods do you use to analyze customer satisfaction data?

Discuss various tools and techniques for analyzing customer satisfaction data. Explain how you derive actionable insights from quantitative data, such as surveys, and qualitative data, like customer feedback.

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What skills do you believe are essential for success in the Associate II, Market Research role?

Outline the skills you consider vital, such as analytical thinking, proficiency in statistical software, strong communication, and the ability to work cross-functionally. Provide examples of how these skills enable a Market Researcher to substantially influence business outcomes.

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At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquarter...

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Full-time, hybrid
DATE POSTED
December 8, 2024

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