Job details

Lifecycle Marketing Manager

Who We Are

We’re Sandbox VR, and we’re the most advanced virtual reality experience in the world. Our mission is to bring people closer together through world-class immersive experiences. With our Hollywood motion capture cameras, 3D body trackers, and haptic suits, we’re operating the next generation of cinemas - where our guests are the stars of their own movies. Venturing into space? You got it. Channeling your inner pirate? Absolutely. Need to get some steps but hate the gym? Our experiences definitely get our guests moving.

Since we launched in Hong Kong in 2017, we’re now live in 34 locations and 7 countries around the world. (We’re the #1 Activity in Hong Kong and Singapore on TripAdvisor, and are averaging 4.8/5 stars on our Google reviews across all US locations). Oh, did we mention we're rapidly expanding? We want you to be a part of our journey and help us build this new world!

What You'll Do:

Oversee the end-to-end campaign development and execution of email and SMS flows, including building audience segments, A/B testing, analysis, and optimizations
Develop a lifecycle marketing strategy and calendar that aligns with and helps achieve company OKRs and goals
Utilize assets to design and test content for all campaigns while remaining on brand
Create and present performance reports with data-driven insights and recommendations
Run A/B tests for content, landing pages, audiences, etc.
Contribute to the launch and ongoing management of a loyalty program
Work closely with the marketing, operations, and content teams to develop campaigns to support quarterly initiatives
Help conduct research to gather insights and best practices
Ideate and implement new strategies and tools to improve customer acquisition and retention

What We Are Looking For:

An experienced Lifecycle Marketing Manager preferably with a background in franchising, eCommerce business models, and entertainment. The ideal candidate is passionate about technology and games and is confident in a fast-paced startup environment, able to operate with limited direction and supervision. Specific skills, attributes and abilities of the ideal candidate are as follows:
3 years of lifecycle marketing experience (email and SMS
)Bachelor’s degree in Marketing preferred
Robust analytical skills with the ability to digest large sets of data and provide key insights and recommendations
Exceptional written and verbal communication skills
Expert knowledge of A/B testing tools and strategies
Experience segmenting audiences from a large database based on various criterias and tailoring campaigns to these segments
Experience developing and testing landing pages
Demonstrated ability to collaborate with others and also proactively work alone
Working knowledge of Iterable is preferred
Familiar with Canva, Photoshop, or other similar tools Experience with loyalty programs
Understanding of APIs, software integrations, and data connectivity
Knowledge of Google Analytics, Power BI, and Amplitude are a plus

Benefits:

4% 401k match
Significant equity grants in a rapidly growing organization
Robust medical benefits
Full remote work from any of our currently approved US states
Generous internet & phone stipend

Sandbox VR is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Sandbox VR Glassdoor Company Review

4.1