Digital media buyer

About usLifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology.Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care.LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.About the roleLife MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands.The ideal candidate will have a proven track record of spending $5k - $20k / day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.Responsibilities• Build, manage, and optimize advertising campaigns for our internal brands• Analyze data within platforms to provide daily / weekly updates for account managers• Utilize data to make optimizations within platforms• Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns• Communicate with internal team about data analysis, creative requests, timelines, budgets• Participate and engage in team meetings and account managers, taking detailed notes for next steps• Work closely with design team members to implement thorough creative testing processes and report against resultsRequirements• Bachelor's Degree in Marketing, Business, or similar preferred• 2+ years full-time, professional experience buying digital media on social media platforms & alike• Ad platform certification is preferred (i.e. : Google Ads Certification, FB Blueprint)• Ability to allocate daily budgets across multiple platforms to hit KPI's• A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI• Responsible, self-motivated, and solutions-oriented• Excellent verbal and written communication skills• Knowledge of programmatic is a bonus• Must be willing to work in office (NYC, Midtown)Benefits• Salary Range : $85,000-$125,000• Health Care Plan (Medical, Dental & Vision)• Retirement Plan (401k, IRA)• Unlimited PTO Policy• Commuter Benefits• Paid Holidays• Short Term & Long Term Disability• Training & DevelopmentLast updated : 2024-09-27