Job details

Social Media Manager

Description

LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through telehealth.

About the role

LifeMD is looking for a talented Social Media Manager to strategize, build, engage, and administer our social media accounts, as well as develop and manage meaningful relationships with influencers to enhance our social image to help us achieve our marketing goals. You will be responsible for creating original text and video content, managing posts, and being active with our followers. Being up to date with the latest digital and social media trends while possessing excellent communication skills is a must. We need someone to express LifeMD brand views with originality and creativity and to ensure high levels of customer engagement through positive interaction and community building.

Responsibilities

This role is responsible for daily posting and scheduling on Facebook and Twitter as well as assisting with posting and scheduling for various other platforms including Instagram, Pinterest, Youtube, and TikTok
This role works collaboratively across teams to roll out launches and features, deliver on sponsorships, manage social partnerships, and collaborate on growth strategy
Manage day-to-day posting, editing, and optimization of content on multiple social media platforms including Facebook, Twitter, Pinterest, and Instagram
Master LifeMD's editorial voice
Work closely with stakeholders to roll out stories and features across social
Work with sales to deliver on sponsorships via social posts
Creating internal content

Requirements

Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences
The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, knowledge of analytical tools, and is enthusiastic about social media and influencer marketing
This person has an instinct for what’s on and off brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization
A minimum requirement of 4 years of social media experience
Positive team player and an enthusiastic work ethic
Familiarity with LifeMD's content, tone and voice