Sr. Product Marketing Manager - Sales Activation

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

Do you want to operate at the intersection of launching transformative initiatives, partnering with leaders across the organization, and unlocking economic opportunity for every professional in the world? Then LinkedIn would love to talk to you! 

LinkedIn is the world’s largest professional network that helps professionals connect, stay informed of relevant industry news and information, and discover opportunities to advance their careers.The Talent Solutions organization partners with B2B customers to help them define unique HR strategies and to solution those via LinkedIn’s Talent portfolio, which includes our hiring, learning, and engagement products.   

The LinkedIn Talent Solutions’ Sales Activation PMM team sits at the intersection of our Product, Marketing, and Sales organizations. This team is responsible for launching new products, pricing programs, solution suites, and narratives for our internal field sales teams - and drives strategic business initiatives to transform how we sell at LinkedIn.

If you’re excited by expanding and reimagining strategy while building and delivering strong customer experiences that span channels and products then we encourage you to apply! 

Responsibilities 

• Partner with our various cross-functional teams to craft sales activation strategies and approaches based on deep understanding of field and customer needs 
• Demonstrate a strong understanding of the Talent portfolio market landscape and apply this knowledge when developing sales enablement content and post-sales resources  
• Drive the go-to-market approach and its execution by collaborating with internal cross-functional marketing teams and/or agencies  
• Work with cross-functional enterprise teams to manage the planning and execution of sales enablement initiatives and track performance to drive future improvements 

Basic Qualifications 

• BS/BA degree or equivalent experience
• 5+ years of experience in relevant product, marketing, sales or business strategy roles; direct Product Marketing experience in a SaaS marketing or two-sided marketplace 

Preferred Qualifications 

• Comfort in working with and supporting B2B enterprise sales organization 
• Proven ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences
• A strategic thinker with strong business judgment who can problem-solve in real-time 
• Comfort with ambiguity and a dynamic, fast-moving environment
• Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs 
• Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once

Suggested Skills: 

• Cross-functional Collaboration
• Strategic Thinking
• Customer Centricity 

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.