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Paid Social Strategist - Video Games

First, a little about us:

  • Born in 2000 as an ad agency for the videogame community
  • 90 teammates across the globe
  • Our employee turnover is ~8% annually
  • Ad agency partner for Bethesda Softworks, Square Enix, CD Projekt Red, Riot Forge, Capcom, Sega, and other top gaming and entertainment partners. See our work at www.liquidadvertising.com.
  • Our clients are growing fast in the current economic climate — and so are we
  • This position will report to our El Segundo, CA headquarters (once we reopen) but can be remote for the right person

What’s this position about?

We’re hiring our next great digital media person. This is a senior individual contributor position in our digital media buying operation, not our content/creative team, and requires ad agency experience in digital media planning and buying.

At Liquid Advertising, we offer our media buying professionals the opportunity to do great work across the spectrum of the media buying process — strategy, planning, buying, and analytics. If you are currently working in paid social planning and buying, we offer the opportunity to grow your skillset and your career. If you’re ready to go deeper, we’ll give you the challenges that help you learn and grow!

To join us in this highly responsible position, your profile should demonstrate current hands-on-keyboard experience in modern digital advertising platforms—

  • 3-6 years of advertising agency experience in paid social media buying
  • Experience with major clients across all steps in the customer journey
  • A grounding in associate-level media buying and strategy activities such as client invoicing, digital I/Os, audience planning, reporting, and others
  • Solid Excel-for-media and other analytical skills

What’s in it for you?

Compensation is highly competitive with holding company media agencies. Our benefits program includes private health coverage, work-from-home stipends, generous paid time off, and includes a generous bonus program and 100% match on 401(k) savings. You’ll also be eligible for our generous annual bonus plan.

Our stance

Liquid Advertising is committed to creating an anti-sexist, anti-racist environment. We’re building an ad agency where committed and creative people from all backgrounds can do their best work.

No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of Mexico or those requiring visa sponsorship at this time.

Average salary estimate

$85000 / YEARLY (est.)
min
max
$70000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paid Social Strategist - Video Games, Liquid Advertising

Are you a passionate Paid Social Strategist looking to dive deep into the world of video games? At Liquid Advertising, we're on the lookout for someone just like you! Established in 2000, we've built our reputation as a leading ad agency specializing in the gaming community with an impressive roster of clients including Bethesda Softworks, Square Enix, and Riot Forge, among others. Our team of 90 talented professionals spans the globe, boasting a remarkably low turnover rate of about 8%. In this remote-friendly role, you’ll bring your 3-6 years of advertising agency experience to our digital media buying team, focusing on strategy, planning, buying, and analytics. If you thrive in a bustling environment and enjoy collaborating to boost major clients’ visibility through paid social campaigns, this position is a perfect fit for you. You'll engage deeply with all aspects of media buying, leverage modern digital advertising platforms, and bring your analytical skills to the forefront. At Liquid Advertising, we value creativity and commitment, and we’re dedicated to fostering a diverse and inclusive culture. So, if you're eager to grow your career in a supportive environment, consider joining our team. Let’s create exceptional media strategies together in the exciting world of video games!

Frequently Asked Questions (FAQs) for Paid Social Strategist - Video Games Role at Liquid Advertising
What does a Paid Social Strategist do at Liquid Advertising?

A Paid Social Strategist at Liquid Advertising focuses on digital media buying operations within the video game industry. They are responsible for developing and executing social media strategies, analyzing performance metrics, audience planning, and collaborating with major clients to optimize their advertising campaigns.

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What qualifications are needed for the Paid Social Strategist position at Liquid Advertising?

Candidates for the Paid Social Strategist role at Liquid Advertising should have 3-6 years of experience in paid social media buying within an advertising agency, strong analytical skills, and a good grasp of digital advertising platforms. Familiarity with key media buying and strategy activities is essential to succeed in this position.

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What are the working conditions for the Paid Social Strategist role at Liquid Advertising?

The Paid Social Strategist position at Liquid Advertising can be worked remotely for qualified candidates. Once our headquarters in El Segundo, CA, reopens, there will be options for in-office collaboration as well, offering flexibility according to the right hire's needs.

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What benefits can I expect as a Paid Social Strategist at Liquid Advertising?

As a Paid Social Strategist at Liquid Advertising, you can look forward to a competitive salary, private health coverage, generous paid time off, work-from-home stipends, a robust bonus program, and a 100% match on 401(k) savings. We take good care of our employees!

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How can I advance my career as a Paid Social Strategist at Liquid Advertising?

At Liquid Advertising, we encourage growth and development for our Paid Social Strategists. By providing leadership opportunities, mentorship programs, and access to cutting-edge tools and resources, we ensure that our employees continually enhance their skills and advance within the company.

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What kind of work environment does Liquid Advertising promote for Paid Social Strategists?

Liquid Advertising prides itself on creating an inclusive and diverse work environment. Our commitment is to a workplace free from sexism and racism, where all team members can thrive and contribute their best work collaboratively.

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Is Liquid Advertising considering remote candidates for the Paid Social Strategist position?

Yes, Liquid Advertising is open to remote candidates for the Paid Social Strategist role, allowing for flexibility in work arrangements while still providing stellar support from our experienced team.

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Common Interview Questions for Paid Social Strategist - Video Games
Can you outline your experience in paid social media buying?

When discussing your experience in paid social media buying, detail specific campaigns you managed, the objectives, the strategies you implemented, and how you measured success. Use metrics and performance outcomes to demonstrate your impact effectively.

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What digital platforms have you used for social media campaigns?

Be prepared to discuss the various digital platforms you’ve utilized, such as Facebook Ads, Instagram Ads, or TikTok. Provide examples of campaigns you’ve run on these platforms, including targeting strategies and how you optimized for performance.

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How do you leverage analytics in your paid social strategies?

In your response, highlight how you use analytical tools to monitor campaign performance. Discuss how you adjust strategies based on data and insights gathered from these analytics, demonstrating a results-driven approach.

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What steps do you take to develop an audience targeting strategy?

Outline your process for audience targeting. Mention research methods, tools you've used to create audience segments, and how you refine your strategy based on performance feedback to ensure successful engagement.

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Describe a challenging situation you faced when executing a paid social campaign.

Think of a specific challenge you encountered, such as budget constraints or a dip in engagement. Discuss how you approached the situation, what solutions you implemented, and the positive results that followed.

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How do you stay updated on the latest trends in paid social advertising?

Share your methods for staying informed about industry trends, such as following relevant blogs, participating in webinars, and engaging in professional networks related to paid social advertising.

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What is your experience with cross-platform advertising?

Discuss your understanding of cross-platform strategies and how you’ve integrated campaigns across different social media channels. Provide examples of how this approach benefited the audience reach and brand visibility.

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How do you measure the success of a paid social campaign?

Highlight the key performance indicators (KPIs) you track, such as ROI, CTR, conversion rates, or engagement metrics. Explain how you evaluate these metrics to assess the overall success of a campaign.

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What tools do you use for managing social media ads?

Mention specific tools you favor for managing social media ads, such as Hootsuite, AdEspresso or Google Analytics. Explain how these tools help streamline your advertising efforts and enhance campaign performance.

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What methods do you employ for client invoicing and reporting?

Provide insight into your experience with client invoicing and reporting processes. Discuss any tools or systems you have used for transparency, accuracy, and timely communication with clients.

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Liquid Advertising is a marketing and advertising company providing social marketing, media, and investment marketing services.

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Full-time, remote
DATE POSTED
November 27, 2024

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