Associate Director, Digital Marketing & Strategy (Management)

Job Summary:

Title: Associate Director, Digital Marketing & Strategy (Management)

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY or Los Angeles, CA

The Role:

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. 

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:

• Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas

• Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database

• Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content

• Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives

• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties

• Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners

• Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives)

• Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager

Qualifications:

• Bachelor's degree in a related field preferred

• 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms

• Extensive knowledge of and passion for the music market

• An in-­depth understanding of social media platforms, industry trends, new technologies and digital music services

• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously

• The highest attention to detail

• Track record building and maintaining strong business relationships

• Strong oral/written communication skills

• The drive to take initiative, work independently and be accountable while also working as 
a team player who is collaborative, positive and flexible

• Experience running reports and exporting data from Google Analytics, email service 
providers, CRM and other audio/video/social platforms

• Experience working with social management and listening platforms

• Experience working with content management systems; especially Wordpress

• Knowledge using basic audio, photo and video editing programs

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.