LiveAction is changing the game on how people use and visualize their network. Gone are the days of static charts and tables. We have built a suite of tools to not only visualize your network but give awareness and control like no other. We solve many challenging problems including big analytics, working with millions of data points while ensuring our tools are meaningful to the customer.
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LiveAction continues to receive rave reviews from our customers, and we aim to increase its use all over the world. As we look to the future, we plan to analyze billions of data points over a distributed network and control and visualize thousands of devices while providing awesome user experience.
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Take Action
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If you have a passion for technology, are driven, creative, and like to have fun, come join LiveAction on growing the next generation of award-winning networking tools. Our staff enjoys great benefits and a healthy, high-quality work environment that encourages innovation.
Position Description
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We’re looking forsomeone who has experience wearing many hats – events, digital, partner marketing, email, social media, reporting. A person who is organized, can run meetings efficiently, and understands project management.An Individual who is looking to learn and grow in the demand generation space.Someone who can work autonomously, and who is proactive in bringing recommendations on how to solve problems.
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What does success look like?
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Sales Pipeline Impact: contributing to a healthy sales pipeline and helping to meet or exceed revenue targets.
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Lead Quality: Success may be measured by the percentage of leads that convert into sales-qualified leads (SQLs) or opportunities.
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Conversion Rates: Tracking conversion rates at various stages of the sales funnel ( MQLto SQL, SQL to sale).
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Cost per Lead (CPL): Success can be measured by achieving a low CPL while maintaining lead quality.
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Responsibilities
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Develop and implement demand generation strategies and campaigns; high emphasis on digital inbound leads – PPC, Organic,
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Work closely with the sales and marketing teams to align efforts and drive revenue
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Use data and analytics to measure and improve the performance of demand generation efforts
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Project manage cross functional programs between marketing, product, and sales
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Develop and maintain relationships with partners and other stakeholders
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Collaborate with other departments, such as product and SDRs, to create cohesive demand generation efforts
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Monitor industry trends and stay up-to-date on new techniques
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Conduct market and customer research to identify opportunities and challenges
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Create and manage demand generation budgets and forecasts
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Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
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Qualifications
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3-5 years of experience in demand generation or a related field
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Experience with Marketo, Google Ad Words, GA4, Salesforce
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Knowledge of sales techniques and strategies
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Excellent communication and collaboration skills
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Ability to prioritize and manage multiple tasks and projects
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Strong problem-solving and decision-making skills
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Flexibility and adaptability to change
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LiveAction provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
LiveAction, a leading networking tools company, is seeking a Demand Gen Manager to drive demand generation strategies and campaigns, work closely with sales and marketing teams, and measure campaign performance.
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Skills
Experience with Marketo, Google Ad Words, GA4, Salesforce
Knowledge of sales techniques and strategies
Excellent communication and collaboration skills
Strong problem-solving and decision-making skills
Responsibilities
Develop and implement demand generation strategies and campaigns
Work closely with the sales and marketing teams to align efforts and drive revenue
Use data and analytics to measure and improve performance
Project manage cross functional programs between marketing, product, and sales
Create and manage demand generation budgets and forecasts
Benefits
Equal employment opportunities
Innovative work environment
Great benefits package
To read the complete job description, please click on the ‘Apply’ button
At LiveAction, we are on a mission to bring unlimited monitoring, unlimited control, and complete visibility to every network. Our fully remote team collaborates in a fast-paced and agile environment to build and deploy world class network softwa...
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