Senior Product Marketing Manager

 LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

 Overview:

We are looking for an experienced and strategic Senior Product Marketing Manager to join LivePerson’s growing product marketing team. Reporting to our Director, Product Marketing, you will help shape marketing strategies that drive the adoption and success of our award-winning Generative AI solutions, as well as supporting our Conversational Orchestration capabilities. You will collaborate closely with Product Management, Sales, Customer Success, and our broader Marketing team to fuel growth, expand our pipeline, enhance sales support, boost adoption, and advance our position as thought leaders. This Senior level Product Marketer will be in charge of our competitive efforts and will empower sales through targeted enablement resources, crafting persuasive external and internal presentation materials, managing website content, and producing various other key marketing communications to help our customers get maximum value from LivePerson’s technology.

You will: 

• Join a dynamic team of product marketing managers, each responsible for distinct product areas and core PMM functions such as go-to-market, analyst relations, and sales enablement.
• Be responsible for designing, developing and owning LivePerson’s competitive strategies - complete research, develop insights, deliver compelling, fact-based enablement materials, slides, battle cards.
• Track, analyze, and share timely responses to market announcements - drive and influence product roadmap, messaging, and positioning.
• Spearhead the win/loss analysis program and help drive action across the GTM motion based on data-backed insights.
• Develop an expert understanding of our platform, including its capabilities, features, benefits, and unique differentiators.
• Collaborate on analyst relations to provide ongoing support for inquiries, briefings, research reports, to help gain strategic insight as well as enhance LivePerson's credibility and visibility in the market.
• Conduct market research to identify target customer segments, competitive insights, and market trends.
• Collaborate with product management to ensure understanding of customer needs and revenue opportunities.
• Create compelling product narratives, messaging, and positioning that resonates with our target audience and differentiates our products in the market.
• Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns.
• Partner with our content and customer marketing teams to support the creation of high-quality collateral, including white papers, case studies, blog posts, and videos.
• Analyze product performance, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter and brand evangelist, representing LivePerson and our solutions at industry events, conferences, webinars, and customer meetings.

You have:

• Bachelor's degree in business, marketing, or the liberal arts; MBA is a plus.
• 6-8+ years of professional experience in marketing, customer success, and/or product management. 
• 6+ years of experience in product marketing, ideally in the B2B SaaS industry.
• 4+ years of project management experience. 
• Proven ability to analyze new products, market trends and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools.
• Exceptional presentation, oral and written communication skills.
• Experience designing sales collateral based on sales conversations, calls, market research.
• Demonstrated ability to work cross-organizationally, especially with Sales, Marketing, and Product, with ability to rapidly develop credibility and harness relationships.
• Aptitude for translating technical features to business value, while simultaneously creating engaging positioning and messaging.
• Experience with bringing new products to market, agile release schedule, and other GTM activities.
• Excellent communication, presentation, writing, and project management skills.
• Experience working in the CX/contact center, or AI/automation space.
• Expertise in implementing go-to-market strategies for complex products.
• Experience translating technical concepts into compelling marketing messages
• Track record of analyzing market data, customer insights, and product performance metrics to guide decision-making.
• Willingness / ability to travel 10% of the time.

Benefits:  

The salary range for this role will be between $115,000 to $150,000. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement and access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here:

As leaders in enterprise customer conversations, we celebrate diversity, empowering our team to forge impactful conversations globally. LivePerson is a place where uniqueness is embraced, growth is constant, and everyone is empowered to create their own success. And, we're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson:

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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