Partner Marketing Specialist

As a Partner Marketing Specialist at Lodgify, your primary responsibilities revolve around developing and executing marketing strategies within our partner ecosystem. You'll be planning and implementing various marketing programs throughout the partner lifecycle, enhancing marketplace awareness, managing affiliate programs, and building strong relationships with partners. Additionally, you'll analyze the performance of these initiatives and collaborate with the Marketing Team on joint campaigns and events to drive user adoption and revenue growth.

To excel as a Partner Marketing Specialist at Lodgify, you should have at least 2 years of experience in growth marketing, product marketing, or affiliate marketing roles. A strong proficiency in communication, both written and verbal in English, is essential. Experience with planning and executing marketing campaigns while tracking their performance is also crucial. Familiarity with tools like Microsoft Excel, Google Analytics, CMS platforms, and CRM systems will further strengthen your application.

Lodgify is committed to the professional development of its employees, including Partner Marketing Specialists. You’ll have access to training resources and opportunities such as workshops and seminars to enhance your marketing skills. Additionally, the company fosters a collaborative environment where you can learn from experienced team members while working on diverse projects that stretch your capabilities and expertise.

In the role of Partner Marketing Specialist at Lodgify, you’ll engage in a variety of exciting projects. Your work may include orchestrating co-marketing initiatives with partners, planning and executing webinars, and producing impactful marketing content across multiple channels. Furthermore, you’ll analyze data to uncover insights that will inform your strategy and support partner enablement efforts, all of which contribute to driving customer acquisition and market presence.

Being a Partner Marketing Specialist at Lodgify comes with a generous benefits package. You’ll enjoy 25 vacation days, flexible work-from-home options, top-tier health insurance that includes travel and dental coverage, and a monthly meal allowance. Additional perks include office breakfasts, team events, and even free Spanish lessons to help you integrate into the vibrant Barcelona culture.

To engage partners effectively, I would first assess their unique selling points and identify the target audience for their products, then craft tailored marketing campaigns that resonate with these audiences. I'd propose co-marketing initiatives, joint webinars, and content collaborations that highlight mutual benefits, thus strengthening our partnership while driving traffic and engagement.

Certainly! In my previous roles, I regularly tracked key performance indicators (KPIs) like traffic, conversion rates, and lead quality for our marketing initiatives. I utilized tools like Google Analytics to gather data, then compiled these insights into reports that guided our future marketing strategies and helped optimize our campaigns for greater impact.

To develop an effective affiliate program, I would start by pinpointing the right affiliates that align with our brand values and goals. Next, I would establish clear guidelines to set expectations, offer competitive incentives, and create engaging marketing materials for affiliate partners. Regular communication to provide updates and gather feedback would be critical in ensuring the program's ongoing success.

I use various tools for project management, such as Trello or Asana for tracking tasks and deadlines, and Slack or Microsoft Teams for real-time communication and collaboration. I also leverage Google Workspace for document sharing and collaboration, ensuring everyone stays updated and aligned on project objectives.

When receiving feedback from partners on marketing campaigns, I always approach it with an open mind and willingness to adapt. I ensure that all feedback is documented and discussed in follow-up meetings, and I would prioritize any actionable items that can enhance our future collaborations. This iterative approach helps in building stronger relationships and improving our strategies.

In my last role, I led a campaign that involved a webinar series with our top partners, showcasing their products. I orchestrated the marketing effort that resulted in over 300 registrants and a 40% conversion rate. Post-campaign analysis showed significant traffic increases to our partners' websites, demonstrating the effective collaboration and the value of the initiative.

I prioritize tasks by evaluating their impact and deadlines. I often create a list of all ongoing projects and rate them based on urgency and importance. Additionally, I employ time-blocking techniques to dedicate focused slots for each project, allowing for better project flow and timely completion.

I have extensive experience in content creation, including writing blog posts, guides, and promotional materials. I always ensure that the content aligns with our marketing goals and speaks to our target audience's needs. Collaborating with designers to create visually appealing content is also something I enjoy, as graphics can significantly enhance engagement.

To analyze the success of a marketing initiative, I would define specific KPIs before launch, such as reach, engagement, and conversion rates. After executing the initiative, I would gather data using analytics tools and generate comprehensive reports that highlight performance against those KPIs, thereby identifying areas for improvement and informing future strategies.

Effective communication is vital. I would set up regular check-ins and update meetings with both internal teams and partners to establish clear expectations and timelines. Additionally, I would utilize project management tools to keep everyone informed and engaged, and promote an open-door policy to encourage feedback and suggestions.