Marketing & Growth Specialist

As a Marketing & Growth Specialist at Lucida AI, your responsibilities include designing impactful visuals for various platforms, collaborating with marketing and product teams, creating rapid A/B test variations, and maintaining a consistent brand expression. You will play a key role in driving user growth through compelling content that converts.

To qualify for the Marketing & Growth Specialist position at Lucida AI, you should have at least 2 years of experience in marketing or performance design, preferably within a startup or mobile app context. A strong portfolio showcasing high-performing visuals and proficiency in design tools like Figma and Adobe Creative Suite is also essential.

Lucida AI fosters a vibrant work culture where creativity is encouraged. As a Marketing & Growth Specialist, you will be part of a team that celebrates innovative thinking, supports your professional growth with learning funds, and allows flexibility in how you approach your work, free from rigid dress codes or schedules.

A Marketing & Growth Specialist at Lucida AI should be proficient in design tools such as Figma, Adobe Creative Suite, and Canva, as well as have an A/B testing mindset. Experience in motion graphics or video editing tools like After Effects and Premiere Pro will be considered a bonus.

At Lucida AI, growth opportunities for a Marketing & Growth Specialist are abundant. You will have access to a dedicated learning and development fund that encourages continual skill enhancement, as well as the chance to innovate and experiment within a supportive environment that celebrates bold ideas.

When describing your design process, focus on the steps you take to understand the campaign's goals, conduct research on the target audience, brainstorm concepts, create initial drafts, gather feedback, and iterate on designs based on performance metrics and A/B testing results.

Mention various resources you use such as design blogs, industry newsletters, webinars, and social media channels. Emphasize your proactive approach to keeping ahead of trends and how this informs your work as a Marketing & Growth Specialist.

Discuss your approach to user engagement, highlighting methods such as leveraging user feedback, utilizing A/B testing to refine visuals, and implementing storytelling through design to create emotional resonance with the audience.

Be prepared to share a specific example, detailing your role, the target audience, the creative strategy you implemented, the tools you used, and the measurable results achieved. Highlight what you learned from that experience.

Share your favored tools and the reasons you find them effective, such as ease of use, collaborative features, flexibility for creating various formats, and how they enhance your efficiency in producing high-quality visuals.

Describe your time management strategies, such as using project management tools, setting clear goals, breaking tasks into manageable units, and maintaining open communication with the team to adjust priorities as needed.

Discuss techniques such as tracking campaign performance metrics, gathering user feedback, conducting user testing sessions, and utilizing analytics tools to inform design iterations and improve future campaigns.

Explain how you view constructive criticism as an opportunity for growth. Discuss your openness to feedback, how you evaluate suggestions, and your willingness to make adjustments that can enhance the effectiveness of your visuals.

Emphasize the importance of collaboration in your work, discussing how you engage with marketing and product teams, gather diverse inputs, and create designs that align with the overall brand vision and strategy.

Share your aspirations, focusing on how you want to grow within the marketing field, the skills you wish to develop, and your interest in leading creative projects or teams in the future.