Director of Meetings + Events

Salary Range: $100-120k annually + incredible benefits including a 4% employer match with our 401(k)

Location:  Chicago, Boston,  San Francisco or LA

Reports to: Senior Vice President, Operations in Chicago

Who We Are:

At lulafit we are redefining amenity management in commercial real estate by activating shared spaces in the modern workplace. We blend creativity with strategic insights to craft solutions tailored to the unique needs and aspirations of our clients and their tenants.

Whether it's designing state-of-the-art fitness centers, cultivating exceptional meetings, or curating engaging events and programming, we are committed to setting a new benchmark for excellence in the industry.  

Join us as we embark on a journey to transform spaces, inspire innovation, and shape the future of work.

Your Mission:

As the Director of Meetings + Events, you will be responsible for the internal architecture of Lulafit’s Meetings + Events standards and processes across the country. Your job is to drive operational excellence and consistency, and equip our Host team members to deliver superior meeting and event services. You will be instrumental in enhancing and activating a variety of spaces, employing innovative demand generation strategies, and providing white-glove services designed to create unforgettable experiences.

The Legacy You’ll Leave:

As a result of your time in this role, you will have led the creation of exceptional meeting and event services through innovative processes that redefine industry standards. The service standards you created from conception to delivery have provided Lulafit with a repeatable process and product that was integral in the company’s growth. The playbooks you produced were used in hundreds of office buildings around the country, bringing peak performance to the masses and effectively improving the way thousands of people interact with their workplace.

• Scalable Meetings + Events Operations: Design innovative meeting standards tailored to diverse spaces and markets, fostering creativity, performance, and engagement. Define consumer journey, systematize catering processes and develop comprehensive brand standards to create professional and welcoming spaces.
• Host Team Standards and Training: Mentor on-site host teams to ensure quality and consistency through setting site-specific KPIs and conducting site visits to identify areas for continued improvement. Collaborate with People team to build training programs on meeting and event SOPs.
• Revenue Generation and Demand Strategies: Own demand and revenue generation strategies across diverse meeting and event spaces throughout the country. Develop playbooks for upselling of private event services, such as catering, entertainment and vendor coordination. Collaborate with the Marketing department to drive customer acquisition and repeat bookings.
• Drive innovation: Keep programming fresh across our service offerings, operational models, and staffing, based on consumer needs. Innovate new services based on needs and industry trends for executing both tenant and open-to-the-public meetings and events. Actively track metrics and solicit feedback for continuous improvement.
• Cross-Departmental Collaboration: Work closely with Amenity Design Consulting team to inform optimal design of lulafit amenity spaces. Collaborate with the Product team to inform optimal development of the lulameet platform. Partner with the People and Culture team to develop internal training.

• You have a Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field plus a minimum of 7-10 years of experience in conference and/or event planning and management, preferably on a national or multi-location scale.
• You have a proven track record of designing and implementing innovative meeting standards and operational models at scale.
• You are proficient with both the Google suite (what lulafit uses) and Microsoft Office (what our clients use).  Don’t worry, you don’t need to be great at PowerPoint nor super savvy with Excel
• .You have prior experience in using event management software and platforms, such as Triple Seat.
• You are proficient in using conferencing AV/IT systems, such as Crestron

• Your experience has touched the real estate sector.  Examples of this include:  1) You’ve been a Meetings Director with Industrious, Convene or another co-working space; 2) a Conferencing and Events Director who has worked for a luxury hotel; 3) an Events Director who has coordinated high-end private events.
• You have an understanding of catering processes, vendor management, and coordination.
• You are familiar with CRM and marketing automation tools for customer acquisition and engagement.

• A strategic thinker who elevates company performance:  You have strategically moved the needle for past organizations by seeing the big picture, understanding the interconnectedness of decisions and activities, and using that insight to drive revenue and exceed your goals.
• Quality obsessed with meticulous attention to detail.  You get excited by achieving the highest standards of excellence and holding others accountable to these standards. You have an inherent dedication to not only understanding the bigger picture but also to scrutinizing and improving the smallest elements to ensure superior overall quality.
• Creative and innovative mindset. You are an authentically curious person. You consistently envision new possibilities and generate ideas beyond conventional boundaries. You have an inclination to tackle challenges with original approaches, seeking unique ways to address issues and improve existing methods.
• Effective leader, educator, and manager. You have a track record of successfully guiding others and imparting knowledge. You consistently demonstrate leadership through inspiration and vision, educate with knowledge and adaptability, and foster collaboration across departments.
• Reliable manager of complex projects. Your past managers would describe you as a successful project manager who is able to deliver quality results on time and on budget. You can juggle competing deadlines for multiple projects and are comfortable working under pressure. Everyone refers to you as a stellar multi-tasker.
• Entrepreneurial spirit and ownership mindset. You thrive in an environment where you can pursue and create new opportunities, take risks, and don’t need external motivation to do so. You have been described as a visionary and strategic builder with a passion for success.

Our Core Values:

Lulafit’s culture is based on a shared respect for our lived values HERE.  Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders.  An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Lulafit is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We know the more inclusive we are, the greater our impact will be!