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Technical Product Marketing Manager

About Lumafield: 


Lumafield was founded in 2019 to upgrade manufacturing.


We are engineers with deep experience across the product development cycle, from initial ideas to shipping hardware, across industries and specializations, who became frustrated by the cost and complexity of modern manufacturing. So we decided to upgrade it.


Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries. We started with industrial CT scanning, which for us was the most valuable but underutilized tool in the manufacturing toolbox, enabling us to rapidly inspect essential components non-destructively.


We rebuilt the whole system, from X-ray capture, to computer vision analysis, to web-based collaboration, to the entire business model, making the most advanced manufacturing tech more accessible to every industry. Our company, like our platform, is designed for upgrades. We’re building for greater intelligence, autonomy, and speed. For deeper vision, operational excellence, and powerful insights. And then we'll upgrade it all again.


Lumafield is headquartered in Cambridge, MA, and has an office in San Francisco, CA.


About the role:


We are looking for a Technical Product Marketing Manager who can bridge the gap between cutting-edge technology and compelling storytelling. You will develop messaging, create technical content, and drive go-to-market strategies that educate and inspire engineers, product creators, and manufacturing executives across industries.


This role requires a deep understanding of the manufacturing world—everything from how engineers approach product development to how factory managers think about quality control—as well as the ability to translate complex technical concepts into clear, impactful narratives that resonate with our customers.


What you'll do:
  • Develop and refine value propositions, messaging, customer personas, and competitive positioning for Lumafield’s X-ray CT scanners and AI-powered analysis software.
  • Collaborate with Lumafield’s product management, content marketing, and growth marketing teams to identify target audiences and content needs
  • Create informative, well-targeted technical content from beginning to end. Conduct research; generate differentiated demo scan assets; work with our content team to produce white papers, blog posts, and videos; work with our growth team to distribute your content through ad campaigns and partnerships; and work with our events team to create targeted trade show collateral.
  • Plan and execute product launches: develop product positioning, produce illustrative scans, and work with our content team to create impactful web copy, white papers, and videos
  • Work closely with our sales team and create compelling sales enablement materials, including datasheets, battle cards, and presentations
  • Meet with customers, understand how they interact with our marketing program, and lead the development of case studies and customer stories
  • Conduct competitive analysis and serve as an in-house expert on related companies and technologies


About you:
  • Formal engineering degree or equivalent informal engineering experience
  • 3+ years of experience in product marketing
  • Enthusiastic curiosity about how things are made
  • Excellent writing and presentation skills
  • Excellent project management skills
  • Ability to work cross-functionally with our Product, Sales, and Engineering teams


$120,000 - $160,000 a year
The base salary range listed here represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. All full time employees receive an equity grant.

Lumafield offers both competitive cash and equity compensation, as well as a health & wellness stipend, 401k, parental leave, flexible PTO, commuter benefits, company wide events and more! 


Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don’t meet every single requirement listed? We encourage you to apply anyway – If you’re excited about our technology, the opportunity, and are eager to learn more we’d love to hear from you!  


In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status. 


Reach out if you want to be a part of what we are building.

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CEO of Lumafield
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Eduardo Torrealba
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What You Should Know About Technical Product Marketing Manager, Lumafield

At Lumafield, we're on a mission to revolutionize the manufacturing world, and we're looking for a Technical Product Marketing Manager to help tell our story! Based in the vibrant city of San Francisco, CA, you'll be at the heart of our innovative team. Your role will involve crafting compelling messages that bridge advanced technology and industry narratives, making the complex clear and engaging for engineers, product creators, and manufacturing executives alike. You'll dive deep into the world of manufacturing, understanding how products are developed and marketed, and then use that knowledge to create impactful content for our X-ray CT scanners and AI-driven software. Collaborating across teams—product management, content marketing, and sales—you'll drive go-to-market strategies, develop targeted messaging, and execute product launches that not only inform but inspire. A true storyteller at heart, you'll create everything from demo content to captivating case studies, ensuring that our audiences are not just informed, but excited about what Lumafield has to offer. With a focus on promoting our unique value propositions and understanding our customers, you'll play a key role in shaping the way we communicate our groundbreaking advancements in manufacturing technology. If you're driven, curious, and ready to make an impact, we’d love to have you on the Lumafield team!

Frequently Asked Questions (FAQs) for Technical Product Marketing Manager Role at Lumafield
What are the responsibilities of a Technical Product Marketing Manager at Lumafield?

As a Technical Product Marketing Manager at Lumafield, your responsibilities will include developing value propositions and messaging for our X-ray CT scanners, collaborating with product and marketing teams, creating technical content like white papers and blog posts, and planning product launches. You will also meet with customers to understand their interactions with our marketing and lead the creation of case studies, making your role central to connecting technology with storytelling.

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What qualifications do I need to apply for the Technical Product Marketing Manager role at Lumafield?

To apply for the Technical Product Marketing Manager position at Lumafield, you should have a formal engineering degree or equivalent experience, alongside at least 3 years of product marketing experience. Excellent writing and project management skills are essential, as is a strong curiosity about how products are made. Your ability to work cross-functionally with teams will enhance your potential impact in the role.

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How does Lumafield ensure diversity in hiring for the Technical Product Marketing Manager position?

Lumafield is deeply committed to building a diverse and inclusive team for the Technical Product Marketing Manager role. We're guided by the belief that diversity fosters creativity and innovation. We encourage applicants from various backgrounds and perspectives to apply, regardless of whether they meet every single listed requirement, as long as they bring curiosity and a passion for our transformative technology.

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What is the salary range for the Technical Product Marketing Manager at Lumafield?

The salary range for the Technical Product Marketing Manager at Lumafield is between $120,000 and $160,000 annually. Actual compensation may vary based on factors like location, experience, and performance. In addition to a competitive salary, Lumafield also offers equity compensation and a range of perks including a health and wellness stipend, flexible PTO, and a supportive work environment.

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What type of content will I create in the Technical Product Marketing Manager role at Lumafield?

In the Technical Product Marketing Manager role at Lumafield, you will create a variety of content aimed at educating and engaging target audiences. This includes technical documents, demo scan assets, white papers, blog posts, videos, and sales enablement materials. Your work will facilitate product understanding and showcase the unique value of our AI-powered analysis and CT scanning solutions.

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Common Interview Questions for Technical Product Marketing Manager
Can you describe your experience with product marketing in the manufacturing sector?

To effectively answer this question, share specific examples of product marketing initiatives you've led, particularly those that relate to technology or manufacturing. Highlight your understanding of manufacturing processes and how you tailored messaging to resonate with engineers and decision-makers in that industry.

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How do you translate technical concepts into compelling marketing narratives?

Address this question by providing a step-by-step process that you follow to simplify complex concepts. Discuss how you identify your audience, research applicable use cases, and tailor your messaging to make technical information relatable and engaging.

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What strategies have you used for successful product launches?

When responding, describe a specific product launch you've managed, detailing your strategies for positioning, audience targeting, and collaboration with sales and marketing teams. Discuss the metrics you used to measure success during and after the launch.

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What are the key elements of effective sales enablement materials?

In your answer, emphasize the importance of clarity, relevance, and user-friendliness in sales enablement materials. Share examples of materials you've created, such as datasheets or presentations, and how they supported the sales team in closing deals.

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How do you stay updated on industry trends and competitive analysis?

Discuss your approach to researching industry trends, such as subscribing to relevant publications, participating in webinars, and engaging with industry forums. Mention how you incorporate competitive analysis into your marketing strategies to ensure they're effective and relevant.

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What methods do you use to gather customer feedback for case studies?

Explain your process for gathering customer feedback, such as conducting interviews or surveys. Emphasize the importance of understanding customer experiences and how you translate those insights into compelling case studies that highlight the value of your products.

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Can you provide an example of a challenging project and how you managed it?

Share a particular project that posed challenges, detailing how you approached the difficulties. Highlight your project management skills, your strategies for keeping stakeholders informed, and the outcome of the project.

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What role does collaboration play in your marketing strategy?

Discuss the significance of collaboration in your work, emphasizing how you engage with cross-functional teams like sales, product, and content to create cohesive and effective marketing strategies. Share examples of successful collaborations that led to impactful results.

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How do you measure the effectiveness of your marketing campaigns?

Detail the key performance indicators (KPIs) you track, such as engagement rates, conversion rates, and overall ROI. Explain how you analyze data post-campaign to refine future strategies and ensure continued improvement.

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What excites you about the Technical Product Marketing Manager role at Lumafield?

Provide a thoughtful answer that reflects your interest in Lumafield’s mission and technology. Mention the unique aspects you find appealing, such as the opportunity to innovate in the manufacturing sector and the challenge of storytelling in a technically complex environment.

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Full-time, on-site
DATE POSTED
February 20, 2025

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