Marketing Specialist

Position Overview:

Lumin Digital is looking for a dynamic and energetic Marketing Specialist to join our marketing team. The ideal candidate will have a background in event planning and campaign management within the B2B SaaS industry, specifically focusing on finance, banking, and credit union sectors. This role is instrumental in driving brand visibility, lead generation, and client engagement through meticulously planned events and strategic marketing campaigns.

Key Responsibilities:

Plan, coordinate, and execute company-hosted and third-party events, including trade shows, webinars, conferences, and client events.

Manage event logistics, including venue selection, vendor management, registration, and on-site coordination.

Collaborate with the sales and product teams to develop event content, presentations, and marketing collateral.

Track and report on event success metrics, providing insights for future event strategies.

Assist in the development and execution of awareness marketing campaigns, ensuring alignment with overall marketing strategy.

Coordinate with internal teams and external vendors to manage campaign timelines, deliverables, and budgets.

Monitor and optimize campaign performance across various channels, including email, social media, and paid advertising.

Ensure that all campaign materials are on-brand and meet quality standards.

Support digital marketing efforts in alignment with the digital team, including content creation for SEM, and social media management.

Work closely with cross-functional teams, including sales, operations, content, and design, to ensure alignment and collaboration.

Communicate campaign and event progress to stakeholders, providing regular updates and insights.

Qualifications:

2+ years of experience in event planning and campaign management, preferably within the B2B SaaS industry and specifically within the finance, banking, and credit union sectors.

Strong project management skills with the ability to manage multiple priorities and deadlines.

Excellent written and verbal communication skills.

Attention to detail and strong organizational skills.

Ability to work independently and as part of a team in a fast-paced environment.

Creative thinker with a strategic mindset and attention to detail.

Knowledge of B2B marketing and experience in the software or technology sector is a plus.

LIFE AT LUMIN DIGITAL 

Lumin Digital is a fintech company specializing in digital banking solutions. Through a fundamentally different approach to technology, service, and people, we’re creating the next generation of financial solutions each and every day. Lumin helps banks and credit unions build and deploy next-gen digital experiences that help to continually serve, engage, and grow their membership  base. While other platforms are partially adapted or retrofitted for the cloud, Lumin is 100% cloud-native. It was built specifically for the cloud environment, allowing us to realize the advantages more fully it offers. It’s a difference that financial institutions and their users will see and feel almost immediately. 

Our people have a passion for new possibilities. We intentionally foster curiosity through our culture. We engage people who can’t help but  ask “what if,” “why not,” and “what’s next.” We encourage them to bring forward ideas that challenge, raise, and reset expectations. And we empower them to continually explore, experiment, and apply what they learn. We champion curiosity because curiosity is how we grow– as a company, as a partner, and as individuals. For more information, visit lumindigital.com.

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