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(Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA image - Rise Careers
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(Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA

"Conquering cancer through AI"

Lunit, a portmanteau of ‘Learning unit,’ is a medical AI software company devoted to providing AI-powered total cancer care.

Lunit is a global leader in the field of AI-powered medical imaging software on a mission to conquer cancer through AI. Lunit's portfolio of AI-powered algorithms can analyze medical images (digital pathology, CT scans, mammograms, chest X-rays, etc) to screen for cancer and guide treatment decisions. Lunit has 200+ papers/ abstracts published in top journals, 100+ research partners with leading institutions, and multiple FDA-clearances for AI-powered devices.


🗨️ About the Position

  • Lunit Oncology is seeking a Senior Manager of Marketing Communications and Events to drive marketing initiatives and enhance our market presence in the oncology space.
  • Reporting to the Director of Marketing, this US-based remote role will be responsible for developing and executing comprehensive marketing communications strategies and managing high-impact events that showcase Lunit's innovative oncology solutions.
  • The ideal candidate will combine creative thinking with hands-on execution capabilities to elevate brand awareness and drive customer engagement across multiple channels.

🚩 Roles & Responsibilities

  • Marketing Communications Strategy & Execution
    • Develop and implement integrated marketing communication strategies across multiple channels to effectively promote Lunit's value propositions and drive lead generation
    • Create and manage the annual marketing calendar and budget, including prioritization of initiatives, KPI tracking, and ROI measurement
    • Lead digital marketing strategy and execution, including social and SEM, to build brand awareness and engage key stakeholders
    • Collaborate with cross-functional teams (business, clinical, product, legal & compliance, regulatory) to develop and execute aligned marketing campaigns
    • Own pull-through of messaging into marketing content and collateral, ensuring consistent messaging and maximum impact
  • Event Management
    • Lead the planning, execution, and evaluation of conferences, tradeshows, and exhibitions, ensuring strong ROI and optimal customer engagement
    • Manage end-to-end delivery of webinars and digital marketing initiatives to drive lead generation and customer education
    • Coordinate with business and clinical teams to optimize event participation and presence
  • Stakeholder Management & Collaboration
    • Partner with external vendors and agencies to deliver high-quality marketing materials and events
    • Support co-marketing initiatives with strategic partners
    • Work cross-functionally to ensure marketing activities align with business objectives and compliance requirements

🎯 Qualifications

  • 5+ years of progressive marketing experience in healthcare/medical technology industry
  • Bachelor's degree in Marketing, Communications, Life Sciences, or related field
  • Knowledge of biomarkers, companion diagnostics, or immuno-oncology
  • Proven track record in planning and executing successful marketing campaigns and events
  • Strong understanding of digital marketing channels and current marketing trends
  • Excellence in project management and ability to manage multiple concurrent initiatives
  • Ability to travel up to 30% of the time for events, including flexibility to travel internationally for events as required, with low frequency
  • Outstanding written and verbal communication skills
  • Strong attention to detail and ability to work in a fast-paced environment
  • Excellent interpersonal skills and ability to work effectively with diverse stakeholders
  • Flexibility to collaborate closely with international colleagues in different time zones

🏅 Preferred Experiences

  • Master's degree in a relevant field
  • Experience marketing AI-powered healthcare solutions or precision oncology products
  • Familiarity with regulatory requirements and MLR review processes for marketing medical devices or diagnostics
  • Experience with marketing analytics and ROI measurement
  • Experience with marketing automation and CRM platforms

📝 How to Apply

  • CV (resume, free format) submission required

🏃‍♀️ Hiring Process

  • Document Screening → Phone Screening → Competency-based Interview → Peer Interview → Culture-fit Interview → Onboarding
  • Reference checks may be conducted during the process.

🤝 Work Conditions and Environment

  • Work type: full-time
  • Working from home (USA)
  • Salary: after negotiation

🎸 ETC

  • If you misrepresent your experience or education or provide false or fraudulent information in or with your application, it may be grounds for cancellation of the employment.
  • We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
  • Lunit USA, Inc. participates in E-Verify. E-Verify electronically compares information entered on the Employment Eligibility Verification, Form I-9, with records contained in Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.
    Right to Work Notice.

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What You Should Know About (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA, Lunit

At Lunit USA, we’re on an inspiring mission to conquer cancer through the power of AI, and we’re excited to announce our search for a Global Sr. Manager of Marketing Communications & Events in Oncology! This role is a unique opportunity to be at the forefront of marketing for one of the leading firms in AI-powered medical technology. You’ll be creatively leading initiatives that raise awareness about our revolutionary oncology solutions that improve patient care and outcomes. Reporting directly to our Director of Marketing, you’ll work remotely, enabling you to connect with colleagues internationally while maintaining a work-life balance. Your days will be filled with strategizing marketing communications, handling high-impact events, and collaborating with cross-functional teams to draft messaging that resonates with our audience. With your extensive experience, you’ll develop an annual marketing calendar and budget, ensuring that every investment maximizes our ROI. Plus, you’ll unleash your digital marketing expertise to elevate our brand through smart campaigns and social media engagement. This position requires someone who is both a visionary and an executor, someone who enjoys planning and analyzing campaigns while simultaneously managing logistics for events like tradeshows and webinars. If you have a knack for working with diverse stakeholders and a genuine passion for oncology, we would love to have you on our team. Come and be part of something truly rewarding and impactful in the fight against cancer!

Frequently Asked Questions (FAQs) for (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA Role at Lunit
What are the responsibilities of the Global Sr. Manager of Marketing Communications & Events at Lunit USA?

The Global Sr. Manager of Marketing Communications & Events at Lunit USA is responsible for developing and executing integrated marketing communication strategies, managing the annual marketing calendar, leading digital marketing initiatives, and organizing events like conferences and webinars. This role ensures campaigns resonate with stakeholders and contribute to Lunit's mission in oncology.

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What qualifications are required for the Global Sr. Manager of Marketing Communications & Events position at Lunit USA?

To be considered for the Global Sr. Manager of Marketing Communications & Events role at Lunit USA, candidates should have over 5 years of progressive marketing experience within the healthcare or medical technology industries, a bachelor's degree in a related field, and a strong understanding of digital marketing channels and current trends.

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How does Lunit USA define success for the Global Sr. Manager of Marketing Communications & Events role?

Success for the Global Sr. Manager of Marketing Communications & Events at Lunit USA is defined by the effective execution of marketing strategies, increased brand awareness, stakeholder engagement, and a measurable ROI from marketing campaigns and events, contributing to the overall mission of improving cancer care.

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What kind of company culture does Lunit USA promote for the Global Sr. Manager of Marketing Communications & Events?

Lunit USA promotes a collaborative and inclusive company culture for the Global Sr. Manager of Marketing Communications & Events role. Teamwork, creativity, and a shared passion for healthcare innovations are at the heart of our culture, fostering an environment where diverse perspectives and ideas can thrive.

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What are the digital marketing expectations for the Global Sr. Manager of Marketing Communications & Events at Lunit USA?

The Global Sr. Manager of Marketing Communications & Events at Lunit USA is expected to lead digital marketing strategies that build brand awareness and engage key stakeholders. This includes managing social media campaigns, search engine marketing, and innovative digital initiatives that drive lead generation.

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Does the Global Sr. Manager of Marketing Communications & Events role at Lunit USA require travel?

Yes, the Global Sr. Manager of Marketing Communications & Events role at Lunit USA may require travel up to 30% of the time for events, including opportunities for international travel, enabling you to connect with global oncology stakeholders and partners.

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What opportunities for professional growth does Lunit USA offer the Global Sr. Manager of Marketing Communications & Events?

Lunit USA offers the Global Sr. Manager of Marketing Communications & Events numerous opportunities for professional growth, including access to advanced training programs, mentorship, participation in leading events, and career advancement paths aligned with the company's growth in the oncology field.

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Common Interview Questions for (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA
Can you describe your experience with marketing communications in the healthcare sector?

When answering this question, focus on your past roles and specific campaigns you've managed. Highlight measurable outcomes, such as increased engagement or lead generation, to demonstrate your expertise in healthcare marketing communications.

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How do you measure the success of your marketing campaigns?

Discuss your approach to defining KPIs and using analytics tools to track campaign performance. Share examples of successful campaigns, emphasizing how you used data to optimize efforts and drive results.

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What strategies would you implement for effective event management in oncology?

Outline your planning process, including budget management, stakeholder engagement, and post-event evaluations. Mention the importance of aligning event goals with Lunit's objectives in the oncology space to create high-impact experiences.

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How do you stay updated with the latest trends in digital marketing?

Discuss your resources for staying current, such as industry blogs, webinars, networking with professionals, and attending conferences. Emphasize your continuous learning mindset and how you apply new insights to your strategies.

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Can you give an example of a successful integrated marketing communication strategy you've executed?

Share a specific case that showcases your skills in coordinating various channels, crafting messages tailored for different audiences, and the positive results achieved. Focus on insights you gathered throughout the process.

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What tools do you utilize for project management and overseeing multiple marketing initiatives?

Name the tools you are familiar with, such as CRM software, marketing automation platforms, or project management applications. Share how these tools help you keep projects on track and boost team collaboration.

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How would you approach creating content for diverse audiences in the oncology field?

Explain your method for understanding audience personas, their unique challenges, and preferences. Discuss how you tailor your content strategy to effectively engage and inform stakeholders across the oncology spectrum.

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What role do you think social media plays in healthcare marketing?

Highlight the significance of social media in building brand awareness, engaging communities, and disseminating valuable information relevant to oncology. Provide examples of effective campaigns you’ve executed on these platforms.

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How do you ensure compliance in your marketing efforts, particularly in the medical field?

Share your understanding of regulatory requirements related to marketing medical technologies and how you incorporate compliance measures in campaign planning and execution. Mention collaboration with legal teams as part of your process.

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What do you think sets Lunit apart from other companies in the oncology technology sector?

Showcase your knowledge of Lunit's unique offerings, such as its AI-driven solutions and commitment to cancer care. Articulate why this mission resonates with your own professional aspirations and how you can contribute to it.

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Lunit aims to make data-driven medicine the new standard of care. They develop AI solutions for precision diagnostics and therapeutics, to find the right diagnosis at the right cost, and the right treatment for the right patients. Established in 2...

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Full-time, remote
DATE POSTED
November 27, 2024

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