Performance Marketing Executive

The Performance Marketing Executive at LUXASIA is responsible for planning, managing, and executing digital marketing campaigns for key brand partners. This includes collaborating with various teams to develop effective marketing strategies, managing campaign budgets, and monitoring performance across platforms like Lazada and Shopee. They analyze data to optimize campaigns and present media performance metrics regularly.

To be considered for the Performance Marketing Executive position at LUXASIA, candidates should possess a Bachelor's Degree in a related field and have at least two years of proven experience in performance marketing. Strong analytical skills, a data-driven mindset, and experience with digital marketing platforms are essential for success in this role.

A Performance Marketing Executive at LUXASIA should be well-versed in various digital marketing platforms, including Meta Ads, Shopee, Lazada, Google AdWords, and retargeting/remarketing tools. Proficiency in analyzing data and deriving insights from these platforms is crucial for optimizing campaign performance.

Yes! LUXASIA is committed to empowering its employees and fostering a culture of professional growth. As a Performance Marketing Executive, you will have the opportunity to run campaigns autonomously, backed by guidance and support, allowing you to develop your skills and advance your career in the luxury beauty industry.

A successful Performance Marketing Executive at LUXASIA is passionate about eCommerce, embraces challenges, and has a strong problem-solving mindset. They should work well under pressure, thrive in a fast-paced environment, and possess the ability to prioritize multiple tasks effectively while collaborating with diverse teams.

By planning and executing effective digital marketing campaigns, a Performance Marketing Executive plays a significant role in driving traffic to LUXASIA's brand partners. Their data-driven approach to optimizing campaign performance directly influences brand visibility and contributes to the overall growth of luxury brands in the competitive beauty market.

Yes, the Performance Marketing Executive targets consumers across Asia Pacific who are interested in luxury beauty products. By tailoring advertising campaigns to resonate with this audience on platforms like Lazada and Shopee, they help enhance brand awareness and consumer engagement in this niche market.

In managing multiple campaigns, I prioritize tasks by determining which campaigns have the highest impact on performance metrics. Using project management tools helps me stay organized and ensure each campaign receives the needed attention and focus. Communication with team members is vital to support ongoing collaboration.

I have extensive experience with social media marketing, having managed campaigns across various platforms, including Meta and Instagram. I focus on audience targeting, crafting engaging content, and analyzing performance data to refine strategies. I enjoy experimenting with different formats, like video ads, to see what resonates best with the audience.

I analyze ad performance by monitoring key metrics, such as click-through rates and conversion rates. Using tools like Google Analytics, I gain insights into consumer behavior and adjust our targeting or creative elements accordingly. A/B testing different variations also helps identify the most effective strategies.

I set clear budget allocations based on campaign goals and expected returns. I monitor daily expenditures closely and utilize pacing techniques to prevent overspending. Throughout campaigns, I assess performance data regularly to make adjustments, ensuring we maximize ROI while maintaining a strong presence across platforms.

I stay updated with performance marketing trends by subscribing to industry newsletters, participating in webinars, and following thought leaders on social media. Engaging with communities and forums also provides fresh insights into emerging strategies, tools, and best practices that can enhance my skills.

Collaboration is crucial in my role. I work closely with various teams, such as eCommerce, data science, and brand management, to gather insights and align our marketing strategies. Open and transparent communication with team members helps create cohesive campaigns that drive successful results.

I prioritize regular communication with brand partners, keeping them informed about campaign performances and their feedback. By being proactive and responsive to their needs, I demonstrate that I value their input and aim to deliver results that meet their objectives. Building trust takes effort, and I always strive to exceed expectations.

When a campaign underperforms, I first analyze all relevant data to identify potential issues. Rather than viewing setbacks as failures, I see them as learning opportunities. Collaborating with my team, we explore different strategies to pivot the campaign, ensuring we can recover quickly and improve our performance moving forward.

I am motivated by the challenge of driving measurable results and the dynamic nature of performance marketing. The fast-paced environment allows for creativity and innovation, which keeps me engaged. I find it rewarding to see the impact my efforts have on a brand’s growth and the ability to connect consumers with luxury beauty products they love.

I prioritize tasks by aligning them with overall campaign goals and deadlines. I use various tools to keep track of my daily responsibilities and categorize them based on urgency. This structured approach allows me to navigate fast-paced changes effectively while still focusing on the bigger picture of driving campaign success.