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Creative Strategy Lead, Global Creative Lab

Sell what you love. For us and millions of users across the globe, that’s Spotify. Join the Sales team and you’ll build the relationships that help grow our business in existing markets and beyond. We don’t just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts. 


Spotify Advertising is the business unit within Spotify that focuses on connecting brands to billions of fans around the world. The newly formed Creative Lab, Spotify’s first in-house creative agency, is responsible for building brand experiences that demonstrate the creative, cultural, and contextual potential of Spotify that fans love. We work collaboratively with brands and agencies to inspire, create, and scale creativity with Spotify-first thinking.


Spotify Advertising’s Creative Lab is seeking a seasoned Creative Strategist to join our awarded and tenured creative strategy team dedicated to inspiring the best ideas centered around Spotify through proactive and reactive pitching, co-creating and building with our biggest brands, creators, and advertisers today. We are storytellers who are obsessed with how ideas can be brought to life through the superpowers of our platform, and we are looking for someone to champion this culture and elevate our work.


The right candidate will work directly with our dedicated internal creative strategy and operations team, as well as sales to support sell-through and execution handoff of sold programs including on-platform media, content sponsorships, integrated solutions, custom API executions, and live event extensions as part of our advertising slate for our biggest clients and brands, working with internal and external partners and hand-off to our vendors and project managers.


This position will require experience working directly with sales teams, clients and agencies, as well as our internal teams including but not limited to: music marketing, business operations, accounting/finance, legal, production and more. A deep understanding of the creative strategy process across multiple mediums, the ability to drive productivity amidst ambiguity, and uphold the brand cachet of Spotify while incorporating and balancing the needs of a brand is essential.


Spotify is a fast-paced, high-growth environment, and this position will require skills such as autonomous project management, deep client-facing experience, passionate and proactive problem-solving, excitement by cross-functional work, and delivering a high volume of multi-faceted projects on time and to brief. This role is US based and will report directly into the Head of Creative Strategy, Americas.


What You'll Do:
  • Act as a leader and creative expert within the Creative Strategy team by growing and managing the largest revenue driving verticals, displaying authentic partnership skills with sales and other cross functional teams, partnering closely with senior leadership on core strategic business challenges, and elevating the love and dedication to Spotify both internally and externally
  • True team player able to manage multiple projects simultaneously while also helping team members in need and/or take on additional projects when necessary
  • Demonstrate stand-out thought leadership within Spotify and amongst the industry pushing the boundaries of what’s creatively possible in team and client meetings, workshops, industry events, and more.
  • Work cross functionally to build effective, unique, and award-winning campaigns that communicate the Spotify-first strategy that are recognized amongst the creative communityOwn the strategy of proposals and projects from start to finish, uniting music and podcast solutions across audience segments, brand building tactics, and content.
  • Leverage creative vision and strategic planning to transform brand briefs into laser focused goals, research, rationale, strategies and tactics for each proposal infused with excellent writing aligned with the brief and creative concepts.
  • Navigate the push and pull between client needs and creative dreams, acting as the problem-solving bridge between revenue and creative. Define and continually refine Spotify’s value proposition as it relates to product recommendations with the goal of elevating the conversation with clients and connecting their KPIs to Spotify products.
  • Develop compelling programs that are thoughtful, effective, and clear with a focus on highlighting Spotify’s vision for partnership that results in client success.
  • Serve as a strategic partner within the Spotify organization, bringing together cross functional teams from Creative, Sales, Channel Development, and Content with the objective of enhancing client ready work.
  • Drive and participate in the creative ideation process on RFP requests through collaborative brainstorms.
  • Develop and maintain a library of marketing materials, collateral, assets, and performance tracking data.
  • Efficiently multitask under pressure, while taking the unexpected in strideMeet and manage campaign deadlines in an effective, organized manner Seek out feedback regularly on work to enhance future output and surface relevant incremental opportunities that drive revenue and innovation.
  • Identify opportunities to refine and optimize workflows across teams as needed to guarantee a seamless client experience


Who You Are:
  • A min of 7+ years of experience in creative strategy, sales marketing, digital media/advertising at a platform, publisher, or agency.
  • Proven track record of supporting sales teams in a marketing capacity.Intuitive, empathetic communicator who can understand the priorities of all stakeholders and navigate multiple perspectives to drive projects forward
  • A solid understanding of the digital media space, a background in brand storytelling and strategic responses.
  • Experience interfacing with high-caliber clients, translating their needs to creative teams and vice versa Proficiency in Google Suite products, design and project management software
  • Expert copywriting and communication skills, with experience crafting compelling, succinct ideas and selling points to external audiences.
  • A passionate storyteller, you can see the big picture but aren't afraid to roll up your sleeves and dive into docs and ask questions.
  • Creative thinker and clever wordsmith Ability to thrive in a collaborative culture, embracing change and effectively implementing feedback
  • A connector with the ability to bring people together towards shared goals, work with experts in various departments while also contributing your own ideas to the table.
  • Strong project management skills; you are no stranger to spreadsheets, to-do lists, or deadlines.
  • A skilled multitasker, who is not only able to manage multiple projects simultaneously, but is also able to prioritize and support the overall deliverables in a fast-paced environment.
  • A natural problem-solver that is able to navigate roadblocks and prides yourself on being solution-oriented and team focused.


Where You'll Be
  • We offer you the flexibility to work where you work best! For this role, you can be within the EST time zone as long as we have a work location.


The United States base range for this position is $116,941 - $167,059, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.


Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.


Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.



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Average salary estimate

$142000 / YEARLY (est.)
min
max
$116941K
$167059K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Creative Strategy Lead, Global Creative Lab, Spotify

Are you a creative strategist with a passion for branding and storytelling? If so, Spotify is looking for a Creative Strategy Lead to join our Global Creative Lab based in New York, NY! In this exciting role, you will have the opportunity to build and manage relationships that spark creativity and drive growth. You’ll work at the intersection of sales, creativity, and strategy, helping brands connect with billions of fans worldwide. By leveraging your expertise in ad products and marketing solutions, you will craft compelling brand experiences that resonate deeply with audiences. You’ll be part of a collaborative team dedicated to shaping the future of advertising at Spotify, where every idea counts. Our ideal candidate has over 7 years of experience in creative strategy and sales marketing, has excellent communication skills, and is comfortable navigating the dynamic and fast-paced landscape of digital media. You will take the lead on initiatives that not only elevate our clients but also uplift the entire Spotify brand. The role involves seamless collaboration with various internal teams and projects, along with the exciting challenge of balancing client needs with boundary-pushing creative ideas. Here at Spotify, we recognize the value of diverse perspectives and innovation. If you’re ready to inspire creativity and help redefine how the world experiences audio, we encourage you to apply and help us continue transforming the listening experience for millions around the globe!

Frequently Asked Questions (FAQs) for Creative Strategy Lead, Global Creative Lab Role at Spotify
What are the primary responsibilities of the Creative Strategy Lead at Spotify?

As the Creative Strategy Lead at Spotify, you will manage the biggest revenue-driving verticals and collaborate with sales and creative teams. You’ll be a thought leader, developing compelling campaigns that reflect Spotify's brand ethos. Your role also encompasses overseeing project proposals, ensuring effective communication between clients and creative teams, and contributing to brainstorming sessions that push the limits of creativity.

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What qualifications are required for the Creative Strategy Lead position at Spotify?

To thrive as a Creative Strategy Lead at Spotify, you should have a minimum of 7 years’ experience in creative strategy or sales marketing within digital media or advertising. Exceptional communication and project management skills are critical, along with the ability to foster collaboration across diverse teams. Familiarity with Google Suite and design software will also be beneficial in executing your creative vision.

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How does the Creative Strategy Lead support Spotify's sales teams?

The Creative Strategy Lead plays a pivotal role in supporting Spotify's sales teams by crafting marketing strategies that align with client KPIs, transforming brand briefs into actionable plans. This involves deep engagement with high-caliber clients to understand their needs, which you will then translate into creative concepts and campaigns that leverage Spotify's unique platform capabilities.

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What challenges does a Creative Strategy Lead at Spotify typically face?

A Creative Strategy Lead at Spotify often navigates a fast-paced and sometimes ambiguous environment, needing to balance client expectations with creative aspirations. You’ll tackle challenges like managing multiple projects, ensuring collaboration among cross-functional teams, and adapting campaigns to fit evolving brand and market landscapes while maintaining Spotify’s creative integrity.

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What can candidates expect from the company culture at Spotify?

At Spotify, you'll be welcomed into a diverse and inclusive culture that thrives on creativity and collaboration. We value different perspectives and encourage team members to bring their unique experiences to the table. Our mission revolves around passion for music and content, and as a Creative Strategy Lead, you’ll be instrumental in driving innovative work that redefines how brands engage with audiences.

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Common Interview Questions for Creative Strategy Lead, Global Creative Lab
Can you describe your experience with creative strategies related to digital media?

When responding to this question, highlight your specific experiences leading campaigns that utilize digital platforms. Talk about your creative process, collaboration with teams, and how you measure success. Make sure to illustrate your understanding of how creativity can drive digital marketing.

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How do you handle tight deadlines and multiple projects?

Explain your project management techniques, such as prioritizing tasks, using tools like spreadsheets and project management software, and effective communication with your team. Emphasize how your organization skills enable you to deliver high-quality work on time.

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What is your approach to collaborating with sales and creative teams?

Discuss your philosophy around collaboration, focusing on open communication and the importance of aligning goals between sales and creative teams. Provide examples of past projects where you successfully bridged these areas to achieve great outcomes.

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Can you provide an example of a successful campaign you’ve led?

Share a detailed case study of a campaign, explaining your role, the strategy behind it, the execution, and the results. This shows your ability to contribute positively to Spotify's objectives as a Creative Strategy Lead.

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How do you stay current with industry trends and innovations?

Mention specific resources like industry publications, podcasts, or networking events that help you stay informed. Explain how you leverage this knowledge in your work to keep Spotify's advertising strategies fresh and impactful.

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What strategies do you use to align creative projects with client expectations?

Talk about the importance of communication and establishing clear objectives from the start. Provide examples of how you’ve navigated the balance between creative vision and client needs to deliver successful projects.

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How do you encourage creativity within your team?

Discuss techniques that foster an open and collaborative environment, such as brainstorming sessions, collaborative workshops, and celebrating creative successes. Emphasize the importance of diversity in thought and how it enhances creativity.

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Describe a time you faced a conflict in a team setting; how did you resolve it?

Provide a specific example showing how you approached the situation with empathy and understanding, facilitating open dialogue among team members to reach a consensus while maintaining focus on project goals.

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What role does data play in your creative strategy development?

Explain how you utilize data to inform your creative strategies, from understanding target audiences to measuring campaign success. Discuss specific metrics that you've monitored in past roles to adjust strategies accordingly.

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Why do you want to be a Creative Strategy Lead at Spotify?

Reflect on your genuine passion for music, creativity, and innovation. Discuss how Spotify's mission resonates with your professional values and aspirations, and your excitement about the opportunity to shape creative strategies within such an influential company.

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Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Take Risks
Transparent & Candid
Feedback Forward
Mission Driven
Collaboration over Competition
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Snacks
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
401K Matching
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 3, 2024

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