Job details

Account/Digital Coordinator, Lifestyle

NYC

M BOOTH CAREERS

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for an hybrid Account + Digital Coordinator to join our growing Consumer Lifestyle team

ACCOUNT/DIGITAL COORDINATOR, CONSUMER LIFESTYLE

This is an excellent opportunity for an entry level professional who wants to flex their skillsets to learn the bread and butter multifaceted marketing on the earned PR and digital/social fronts.

You’ll be part of a fun-loving team that encourages critical thinking as much as creativity (aka the best of both worlds!). We’re looking for someone who has up to a year of experience working on earned media and/or social media and influencer marketing campaigns, who is looking to combine areas of expertise and will bring energy, excitement and passion to the position.

The AC/DC is the backbone of a successful team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on a number of brands blending focusing on PR programs that include earned media storytelling, influencer programming, and bold creative platforms, as well as filling the role of community management. You’ll be at the forefront of our clients’ social media communities reporting insights and learnings back to the team. In assisting with the execution of integrated campaigns, the AC/DC begins learning digital strategy, social media + influencer marketing, and breakthrough earned media campaigns.

What You’ll Do:

Media Relations

Build media lists using resources such as Cision and Muckrack
Begin to form relationships with key media outlets
Help to craft pitches
Conduct outreach and secure coverage
Monitor for coverage (client and competitive)

Influencer Programming

Build influencer rosters
Support content review process
Collect and report back-end creator metrics

Project Management

Serve as coordinator of your team, schedule internal/client calls
Set call agendas and share comprehensive recaps
Organize client folders and databases
Oversee brand samples and track inventory (if applicable)
Coordinate deliveries to media and influencers
Coordinate team/client meeting details (check in, meals, etc.)
Support events and mailers

Measurement & Merchandising

Manage clips and media/social placement coverage reports/ tracking documents
Provide ongoing monitoring for client and competitor coverage
Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)

Digital Support:

Community manages client social channels like Instagram, LinkedIn, TikTok, Facebook, X, and YouTube
Learns vendor software and social media listening/measurement tools (i.e. Sprinklr, Brandwatch, TalkWalker, etc.)
Publishes content to social channels
Monitors social media conversations
Analyzes content performance and reports back to team
Assists with compiling social media content calendars
Works with designers and project managers to create social content
Brainstorms digital activations and social media content ideas
Attends and contributes to client/team meetings, takes notes
Monitors digital trends and shares with internal team
Assists in the production of new business materials
Participates in client events with a focus on social amplification
Assist the team in managing interns
Becomes familiar with agency technology, Slack, Monday.com, Bard, Midjourney, etc.
Other duties as assigned

QUALIFICATIONS

Bachelor’s degree or equivalent
0-1 years of experience (internships included)
Strong writing and verbal communication skills
Positive and flexible attitude
Proactive and curious mindset
Ability to work independently and collaboratively in a team environment
Ability to multitask and meet deadlines
Strong attention to detail
On the pulse of pop culture, trends, entertainment, and news

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Salary: 45,000-48,000

Location: NYC

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.