Customer Lifecycle Marketing Manager (Remote)

North America

MaintainX is the world leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT enabled cloud based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 6,500+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonalds, Brenntag, Cintas, Michaels, and Shell.

We've raised $54 million in venture capital following a recent Series B funding round led by Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as the founders of UiPath and Thumbtack.

This role is remote in Canada or USA.

As the Customer Lifecycle Marketing Manager, you will play a pivotal role in understanding our customers’ post-sale journey, identifying their needs and preferences, and creating marketing strategies to foster customer loyalty and drive revenue growth. You will work closely with Lifecycle, Sales, Integrated Marketing, and Product Marketing to develop and implement customer-centric marketing campaigns, ensuring our customers receive a personalized and world-class experience. This role reports to the Sr. Manager of Lifecycle Marketing.

What you’ll do:

• Customer Segmentation & Personalization: Segment our customer base to better understand their behaviors and needs, and utilize customer data/insights to personalize marketing messages, offers, and recommendations.
• Customer Insights: Conduct research and gather data to gain deep insights into customer personas, pain points, and expectations.
• Retention Strategy: Develop and implement a comprehensive customer retention strategy, including engagement initiatives, churn prevention, and feedback loops.
• Customer Referral Program: Develop and manage a customer referral program to encourage our existing customers to refer new prospects.
• Reviews Management: Retain MaintainX’s #1 position on G2 and drive reviews for other trusted review sites such as Capterra, Gartner Peer Insights, and more. 
• Customer Webinars and Monthly Newsletters: Educate customers about new features and launches and existing product capabilities.
• Feedback Collection: Establish and manage systems for collecting customer feedback and utilize it to drive product and service improvements.
• Campaign Performance: Analyze the performance of customer marketing campaigns, make data-driven adjustments, and report on key metrics.

About you:

• Bachelor’s degree or equivalent work experience
• 3-5+ years of experience in a customer marketing role, preferably in a software company
• Proficiency with cross channel marketing platforms such as Iterable
• Proven track record of driving and scaling customer engagement and retention campaigns such as customer newsletters, webinars, reviews and referral campaigns, and upsell and expansion campaigns
• Strong project management and team collaboration skills
• Demonstrated experience in customer segmentation and personalized marketing
• Proficiency in analyzing performance metrics and tying campaign results back to revenue goals

Bonus if you:

• Have experience with startups and entrepreneurial organizations
• Have experience working with CMMS or facility operations software
• Are based in the Greater Toronto Area

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist
• We believe in meritocracy, where ideas and effort are publicly celebrated

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.