Senior Growth Marketing Manager

As a Senior Growth Marketing Manager at MaintainX, you'll oversee experimental marketing initiatives, manage a substantial channel testing budget, and develop a testing strategy to optimize our performance. You will design data-driven experiments, partner with cross-functional teams, and communicate findings effectively to stakeholders. Your role will be crucial in discovering new customer acquisition channels and scaling successful marketing initiatives.

To qualify for the Senior Growth Marketing Manager role at MaintainX, candidates should have a four-year undergraduate degree, preferably in a quantitative field. Furthermore, you should have 4–7 years of experience in growth or performance marketing, demonstrating a history of success in channel experimentation and management of large performance marketing budgets.

Success as a Senior Growth Marketing Manager at MaintainX requires a blend of analytical prowess, project management skills, and a strong entrepreneurial mindset. You must have a proven ability to extract insights from data, design and execute complex experiments, and foster collaboration across various teams to drive impactful marketing strategies.

MaintainX is committed to supporting the growth of our Senior Growth Marketing Manager through competitive salaries and equity opportunities, healthcare benefits, and flexible PTO policies. Additionally, our work culture promotes meritocracy and collaboration, allowing you to thrive while reflecting the company’s values.

The Senior Growth Marketing Manager at MaintainX directly influences our mission of improving the lives of blue-collar workers by driving innovative customer acquisition strategies. Your insights and marketing efforts will enhance the visibility of our solutions, ultimately empowering thousands of frontline workers with the tools they need to succeed.

When answering this question, highlight a specific experiment where you defined clear goals, used data to drive your decisions, and evaluated the results. Discuss the outcome and how it contributed to customer acquisition or brand awareness. Be sure to illustrate the analytical methods and creative strategies you employed.

In your response, emphasize your data-driven approach. Discuss how you analyze past performance, assess market trends, and consider customer behavior. Explain your criteria for prioritizing channels based on potential impact and feasibility, and provide examples of how you’ve successfully focused on the right channels in your previous roles.

Mention tools like Google Analytics, Salesforce, Data Studio, or Tableau indicating your proficiency in using them for tracking performance metrics. Discuss how you leverage these tools to derive insights that inform marketing strategies, optimize campaigns, and help with budget management.

Demonstrate a resilient mindset by illustrating how you analyze failures to extract valuable lessons. Explain your process for assessing what didn’t work and how you pivot strategies based on insights gained. Show that you view failure as an opportunity for growth and learning.

Share specific examples from your past roles where you managed significant marketing budgets, detailing how you allocated funds, assessed ROI, and optimized spending. Highlight your analytical abilities in monitoring performance and making data-driven budget adjustments to maximize effectiveness.

Illustrate a project where collaboration was key to success. Outline the teams involved, your role in the collaboration, and how you ensured effective communication and alignment of goals. Emphasize any innovative outcomes that resulted from this teamwork.

Explain your systematic approach to testing and optimization. Outline how you set hypotheses, define metrics for success, and analyze data to inform decisions. Highlight specific techniques you’ve employed such as A/B testing or multivariate testing and their impact on campaign performance.

Discuss your proactive approach to continuous learning. Mention any blogs, podcasts, or online courses you follow. Explain how you apply new insights, tools, or strategies in your work to keep your marketing strategies effective and relevant.

Share your perspective on the significance of understanding customer needs and behaviors. Discuss how tailoring marketing messages and utilizing effective channels can drive better engagement and conversion rates. Support your answer with data or experiences from your previous marketing roles.

Define success in terms of clear, quantifiable goals such as increased customer acquisition, brand awareness, or sales growth. Discuss how you would measure these outcomes through KPIs and assess the effectiveness of different elements in the campaign. Use examples to showcase your experience with successful campaigns.