Manager, Consumer Insights

About SimpliSafe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here.

We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, working together in person and choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we relentlessly pursue our goal of ensuring everyone feels safe in their own home.

Job Description

Do you love digging into what drives consumer behavior and what it takes to build a strong brand? At SimpliSafe we are looking for curious, hands-on insights professionals to join our Growth Strategy and Market Insights team. The goal of this role is to develop insights that enrich our go-to-market strategy and creative development as we establish our recently updated brand. You will be responsible for proactively driving consumer research – both quant and qual – that will influence our in-market creative, identify solutions to consumer pain points in the shopping journey across channels, and help optimize our website. Ultimately, you will serve as a strong champion and advocate for our consumer within the marketing team.

What You'll Do:

• Own the creation and execution of marketing related - especially those brand related - research projects, including developing hypotheses, designing studies, building research tools, analyzing results and developing recommendations that drive brand growth
• Perform a mix of quantitative and qualitative consumer research and leverage the learning to drive decisions across brand strategy, including positioning, communications, and product innovation
• Understand the importance of the customer journey from awareness to commitment and loyalty and impact of full-funnel marketing
• Assess and action brand health tracking dashboard that leverages insights across teams + channels (Search, Social Sentiment, Creative Performance, traditional brand health metrics)
• Clearly articulate actions from insights to impact in-market tactics and communications, presenting to and working closely with the brand leadership team
• Drive testing using internal or external vendor partner resources to assess impact of new campaigns or in-market creative across media channels to provide insights to our creative team
• Assess key messaging as an input to research; recommend messaging updates based on insights
• Become an expert in our industry's competitive landscape and proactively identify new opportunities based on research
• Contribute to company-wide understanding of our target consumer and how they behave
• Document and socialize consumer insights across the company, to ensure common understanding and help reinforce a culture of consumer-centricity
• Work collaboratively with other company researchers to share best practices and identify process improvements
• Focus externally on key industry trends and research best practices

What You'll Bring:

• At least 5 years of quantitative and qualitative consumer research experience at a brand-driven marketing org, market research agency, or consulting firm
• Experience writing, programming and testing surveys (you will be using Qualtrics at SimpliSafe)
• Ability to work autonomously to drive research and actions; Owning and executing the full survey internally from start to finish - inclusive of defining the objectives, key questions, methodology, and overall deliverables for each research project
• Familiarity with at least some of the the following: brand health/brand lift, path to purchase/consumer journey, creative testing & performance, segmentation insights and actions
• Strong analytical skills to translate raw data into insights, and excellent communication skills to translate insights into a compelling, influential story
• A strong bias towards action, balancing quality of research with the desire to get insights quickly
• Track record of working in a fast-paced, collaborative team environment
• Comfortable presenting in front of large and executive audiences
• BA/BS degree, Master's degree (or equivalent) a plus
• Highly proficient in Microsoft Excel and PowerPoint

What Values You'll Share:

• Customer Obsessed - Building deep empathy for customers and developing strong, long-term relationships with them.
• Aim High - Always challenging oneself and others to raise the bar.
• No Ego - "no job too small" attitude, and open, inclusive and humble style.
• One Team - highly collaborative approach to achieving success.
• Lift As We Climb - A track record of investing in developing others and helping others succeed.
• Lean & Nimble - working with agility and efficiency to experiment in an often-ambiguous environment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.