Manager of Marketing Analytics and Strategy
Job Summary
Rubrik is seeking a motivated Manager of Marketing Analytics and Strategy to join our growing team. This role will be responsible for keeping our overall marketing scorecard and reporting across critical Marketing KPIs and reporting in general through interlocks across our marketing infrastructure. Critical to this role is thoughtful analysis of our reports to draw insights that can be used in key decision making around our marketing planning, resourcing and delivery process.
As we look to transform marketing, and align it closely with our business, this role will be pivotal in streamlining our marketing performance framework across all of marketing, ensuring that there is alignment across reporting, metrics, etc. agnostic of segment, region, or activities. Further, this role will be a driver in providing consolidated and prioritized data requirements for the whole marketing, ensuring that our ‘must have’ data needs are clearly articulated to our customer data organization to enable all marketing efforts.
Where you can make an impact:
- Create, maintain, and analyze marketing data in Salesforce, Tableau, Adobe analytics
- Collaborate with the Data Science and IT teams to expand coverage of reliable data and automate recurrent data needs.
- Analyze and monitor key metrics and indicators for campaign spend, lead generation,, and funnel efficiency to improve the return on investment and profitability of future campaigns, supports with how best to implement these changes
- Partner closely with Marketing leadership to uncover insights and assist in crafting strategies that optimize our lead generation efforts (volume and conversion) and update your analytical roadmap to maximize impact.
- Advocate and champion data-driven approaches in our B2B marketing efforts by leading new workstreams, presenting your work to our leaders, and meeting with key partners to push ideas and projects forward.
- Responsible for key deliverables (eg, QBRs and executive updates, annual planning).
- Been viewed as the go-to expert for marketing performance and optimization opportunities.
We are looking for someone who:
- Has a minimum 7 years of experience in analytics/strategy/operations roles
- Demonstrates knowledge of B2B SaaS Marketing metrics (demand funnel, spend, CAC, LTV, etc.) and methodologies (multi-touch attribution, A/B testing, etc).
- Data-driven and self-motivated attitude and mindset
- Solves problems by searching for root causes, synthesizing quantitative and qualitative data, and clearly identifying actions to address gaps and opportunities.
- Communicates clearly and craft messages that resonate with the audience based on their role and context
- Knows and had used platforms with SQL endpoints (Snowflake), data visualization (Tableau), marketing automation tools (Salesforce, Marketo), Web analytics (Adobe Analytics)
- Is data-driven and proficient with advanced analytics skills such as data mining, querying, analysis, and visualization.
- Emphasizes relationships with business partners to deeply understand their priorities, as well as cross-functional data partners to leverage their skillset and improve the quality of your work.
- Is flexible and familiar with fast-paced, high-growth environments where priorities may shift with good reason.
#LI-MC
About Rubrik:
Rubrik, the Zero Trust Data Security Company™, delivers data security and operational resilience for enterprises. Rubrik’s big idea is to provide data security and data protection on a single platform, including Zero Trust Data Protection, Ransomware Investigation, Incident Containment, Sensitive Data Discovery, and Orchestrated Application Recovery. This means your data is ready so you can recover the data you need, and avoid paying a ransom. Because when you secure your data, you secure your applications, and you secure your business.
We are a leader in data security, have been recognized as a Forbes Cloud 100 Company, named as a LinkedIn Top 10 Startup and are proud to have earned Great Place to Work® Certification™. There has never been a more exciting time to join Rubrik, and our future is even brighter. The work you do will help propel our next chapter of growth as you do the best work of your career.
Diversity, Equity & Inclusion @ Rubrik:
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled: Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
By
Rubrik
Rubrik is the market leader in Cloud Data Management, the world's first platform to orchestrate data for hybrid cloud enterprises anytime, anywhere. We blend future-proof architecture with consumer-grade simplicity to pioneer a fresh approach to a...
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