Manager, Strategic Segments

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Position Summary

This Marketing Manager will sit on the Strategic Client and Segment Growth Marketing team and focus on developing, executing, and measuring the engagement strategy for our key health plan accounts (ASO, Fully Insured, Medicare, Medicaid, ACA Exchange). This B2B2C role is highly cross functional where you will work internally with many other teams to create innovative engagement tactics that work for our various and complex clients.

Building on foundational marketing knowledge you will guide client’s engagement strategies across the spectrum of Teladoc Health’s service offerings. You will work cross functionally with internal client management and automation teams to build content and campaigns that engage targeted member segments and advance client relationships. This is a fast paced and highly collaborative marketing role that is consumer focused. You will leverage strong client management skills and experience.

Role and Responsibilities

• Consumer engagement subject matter expert to internal product, sales, and account teams as well as external clients
• Drive overall member awareness and adoption of the different Teladoc Health services offered by our health plan clients. Understand client contracts and relevant contractual performance guarantees to inform marketing strategies.
• Partner with our account teams and strategic health plan clients to consult on marketing best practices and develop engagement campaign strategies
• Work with channel owners and internal marketing counterparts to operationalize engagement strategies
• Track and document the success of your client’s campaigns, glean insights/learnings, and report them out to senior leadership
• Support internal cross-functional projects alongside product and data science to deliver targeted consumer campaigns and consumer experience enhancements
• Lead strategic Health Plan, Medicare and Medicaid client relationships and advocate cross-functionally for client’s needs.

Qualifications

• 5+ years of Consumer marketing and healthcare experience is required; B2B2C experience is a plus, Health Plan experience a plus
• An independent self-starter who can lead with minimal oversight and has a flexible mindset when
• directional changes occur
• Ability to develop deep relationships and partner with external clients and internal cross-functional
• partners
• Strong analytical skills combined with basic Excel knowledge to be able to make assumptions, create
• projections, and calculate basic data trends
• Collaborative working style with positive attitude and enthusiasm for expanding the access of
• healthcare
• Proven track record driving towards growth goals with set targets and timelines
• Independent thinker who's able to breakdown problems, assess opportunity, and develop big ideas and priorities to move them forward.
• Excels at managing time and priorities in a fast-paced environment.
• Someone who may not be a firefighter, but they stay calm under pressure and find creative solutions to meet client's needs in a compressed timeline
• Bachelor’s degree required, MBA a plus.

The base salary range for this position is $86,000 - $115,000. In addition to a base salary, this position is eligible for performance bonus, RSU’s, and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2023 . Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.