Job Summary

Essential Job Functions

• Serves as a key spokesperson and liaison, conducting national, trade and local proactive and reactive media relations in support of clinical service lines and patient engagement and playing a significant role in driving external storytelling.

• Engages media and stakeholders through creating content for owned PR channels, including newsroom, social media, paid content, blogs, website and fact sheets.

• Pays close attention to news and trends and regularly has feet on ground interacting with team members, patients and media to capture stories, content and feedback and proactively identify opportunities.

• Assists in communications around issues and crisis, as needed, bringing the unique lens and perspective of this role.

• Assists with PR measurement and monitoring, dashboards and PR reporting.

• Assists with messaging and development of engaging patient-facing communications, including customer messaging points, when needed, signage and emails, as well as on-site events and activations.

Education, Experience & Licensure

Level of Education Required:

• Bachelor’s degree in Public Relations, Communications, Marketing or a related field.

Minimum Length and Nature of Experience Preferred:

• Four (4) years of experience in the public relations, journalism or communications-related field.

• Understanding and prior use of media/PR/social media measurement and reporting tools and technologies preferred.

Special Knowledge and Skills Required:

• Excellent verbal and written communication skills across a variety of formats.

• Strong media relations experience, including serving as a spokesperson, relationships with key local and national print, broadcast and online media.

• Enthusiastic storyteller and empathetic listener with insatiable curiosity and ability to inspire and inform across multiple communications channels and mediums.

• Strong presence of mind, good judgment, problem solving and analytical skill.

• Ability to balance multiple tasks in a fast-paced, goal-oriented environment and make decisions under tight deadlines.

• Understanding of and interest in key healthcare issues and trends.

• Ability to interpret and translate complex information into relevant, impactful communications.

• Strong executive presence and ability to work with influential, high-profile leaders.

• Strong project management skills, including cross-functional collaboration.

• Flexibility with the ability to balance multiple tasks in a fast-paced environment.

• Candidate must have a car and willingness to travel between locations as job requires.