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Associate Product Marketing Manager

Mark43 is approved to hire in Canada, the UK, and 40 U.S states, including AL, AZ, CA-excluding San Francisco, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NE, NV, NH, NJ, NM, NY, NC, OH, OR, PA, SC, SD, TN, TX, UT, VA, VT, WA, and WI. Before applying to a remote role, please ensure that you are able to perform the position in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. 

Applicants must be authorized to work for any employer in the country in which the role is being hired. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Mark43’s mission is to empower communities and their governments with new technologies that improve the safety and quality of life for all. We build powerful, scalable software that has set a new standard for the tools upon which our first responders rely. Our users are diverse, and we are committed to embracing diversity of thought and experience within our team. 

 

We are looking for an enthusiastic and creative marketer to join our product marketing team at Mark43.  

 

The ideal candidate combines creativity with an analytical ability, and is energetic and driven.  You have outstanding communication and storytelling skills, and can work with diverse stakeholders to gather input and build consensus. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities, are crucial. You know you’ll be measured on impact, not activities, and you are focused on accelerating positive outcomes for our customers and revenue growth for Mark43.  

 

On an average day, you might build the go-to-market plan for a new feature release, research competitors to identify strengths and weaknesses, or meet with your marketing colleagues to develop messaging for demand generation campaigns. Product marketers at Mark43 are responsible for gaining a deep understanding of the customer and driving user engagement and adoption. You’ll partner with product managers, product designers, marketers, and sellers to drive Mark43’s growth and our customers’ success.  

 

Responsibilities 

  • Develop product and feature positioning and messaging that differentiates Mark43’s CAD and RMS products in the market 
  • Support the go-to-market strategy for Mark43’s core products and drive the execution of product launch plans 
  • Create and maintain a library of sales tools and content to communicate product value propositions to customers and prospects, enable internal and external teams, and drive user adoption 
  • Work cross-functionally to ensure all relevant teams across the organization are kept informed of go-to-market activity 
  • Track competitive and market intelligence, synthesize information from multiple sources, and enable the field teams to win competitive battles 

 

Requirements 

  • 1-3 years of experience in product marketing or a similar role, preferably within an enterprise SaaS software company or for a company with public sector customers 
  • Experience contributing to and executing go-to-market plans from research to launch and adoption 
  • Proven ability to work with cross-functional teams; Track record of accepting feedback and adjusting your approach as you learn 
  • Excellent written and verbal communication skills 

 

Our HQ is located in New York, however, the company has shifted to a hybrid work environment.

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a target base annual salary range of $65,000-$80,000, plus bonus opportunity, company stock options, and a full benefits package, including health insurance, paid time off, and a 401k plan. Please note that the higher end of this range will be reserved for candidates with appropriate experience who reside in high cost of labor markets.  

 

Our Privacy Notice describes how Mark43 uses and protects the personal information of prospective employees during the recruitment process. It informs you about our handling of the personal information you provide to us when you apply for a position in our organization and in general when you express your interest in joining our team.

As a part of Mark43's security measures all employees must: Engage in appropriate use of the company's electronic information resources; Become knowledgeable about and follow relevant security policies and guidelines; Protect the resources under their control, such as passwords, computers, and data that they create, receive, or download; and Promptly report security-related incidents and violations, and responding to official reports of security incidents involving their systems or accounts.

Mark43 is committed to the full inclusion of all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please email recruiting@Mark43.com requesting the accommodation.
 

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What You Should Know About Associate Product Marketing Manager, Mark43

Mark43, a leader in public safety technology, is on the hunt for a passionate Associate Product Marketing Manager to join our remote team! If you have a knack for marrying creativity with analytical thinking, this could be the perfect opportunity for you. In this role, you will collaborate closely with various teams, including product managers and designers, to create compelling messaging and go-to-market strategies for our innovative CAD and RMS products. You'll be diving deep into market research, crafting product positioning that clearly showcases what makes Mark43 unique, and developing essential sales tools that drive user adoption. We're looking for someone who thrives in a vibrant, engaging environment and can effectively relay complex technical capabilities into understandable concepts for our customers and stakeholders. Your day-to-day might involve brainstorming sessions for exciting new feature launches, studying competitor offerings, and gathering insights to enhance our marketing impact. With a total compensation package that includes a competitive salary, stock options, and comprehensive benefits, Mark43 is committed to nurturing diverse talent and providing a supportive workplace. Come join us and help us empower communities and their governments with technology that makes a difference!

Frequently Asked Questions (FAQs) for Associate Product Marketing Manager Role at Mark43
What are the main responsibilities of the Associate Product Marketing Manager at Mark43?

The Associate Product Marketing Manager at Mark43 is responsible for developing product positioning and messaging, supporting go-to-market strategies, and collaborating with cross-functional teams to ensure all departments are informed about marketing activities. You’ll also create sales tools to communicate product value, track competitive intelligence, and synthesize market data to drive user engagement.

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What qualifications are needed for the Associate Product Marketing Manager position at Mark43?

Candidates for the Associate Product Marketing Manager position at Mark43 should have 1-3 years of product marketing experience, particularly within an enterprise SaaS company or a public sector-focused organization. Strong written and verbal communication skills, as well as proven experience in executing go-to-market plans, are essential for success in this role.

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How does the remote work policy at Mark43 affect the Associate Product Marketing Manager role?

Mark43 supports a hybrid work environment, allowing the Associate Product Marketing Manager to work remotely from specific approved states and countries. This flexibility enables team members to maintain a healthy work-life balance while contributing to impactful marketing strategies from anywhere.

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What type of career growth can be expected as an Associate Product Marketing Manager at Mark43?

At Mark43, the Associate Product Marketing Manager has significant growth potential. You will gain hands-on experience in product marketing, cross-functional collaboration, and strategic planning, which can lead to advanced roles within the marketing department or other areas of the company.

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What is the company culture like at Mark43 for the Associate Product Marketing Manager role?

Mark43 fosters a culture of diversity and inclusion, emphasizing collaboration and creativity. The environment encourages sharing ideas, accepting feedback, and continuous learning, making it an exciting place for an Associate Product Marketing Manager to thrive and make a real impact.

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Common Interview Questions for Associate Product Marketing Manager
What strategies would you use to develop effective product positioning for Mark43's products?

To develop effective product positioning for Mark43, I would start by conducting thorough market research to understand customer needs and competitive landscape. This includes gathering insights from stakeholders, analyzing data, and identifying unique product benefits, which can be articulated in clear messaging that resonates with our target audience.

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Can you describe your experience with go-to-market strategies?

I have successfully participated in creating go-to-market strategies by collaborating with cross-functional teams, conducting market analyses, and identifying key performance indicators. My approach involves a mix of qualitative insights and quantitative data to ensure the strategy is well-rounded and results-driven.

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How do you stay updated on industry trends relevant to product marketing?

I stay updated on industry trends by following relevant thought leaders, subscribing to industry publications, and participating in webinars and networking events. Additionally, I actively engage with online communities and forums to exchange insights with other marketing professionals.

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How would you handle feedback from a cross-functional team member?

When receiving feedback from a team member, I approach it with an open mindset, focusing on understanding their perspective. I ask clarifying questions if needed and evaluate the feedback based on its merits. This approach allows me to adjust my strategies constructively while fostering a collaborative atmosphere.

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What tools or software have you used in product marketing, and how did they help you?

I have utilized tools such as HubSpot for inbound marketing, Google Analytics for tracking web performance, and various customer relationship management (CRM) systems to streamline communication and data management. These tools allow me to analyze customer behavior, measure campaign effectiveness, and effectively align marketing strategies with product launches.

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Describe a time when you successfully launched a product feature.

In a previous role, I led a product feature launch where I coordinated efforts across product design, marketing, and sales teams. I developed a comprehensive plan that included timelines, messaging, and promotional materials, ensuring everyone was aligned. The launch resulted in a 30% increase in user adoption within the first three months.

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What do you think is the key to effective communication in a marketing team?

I believe effective communication in a marketing team hinges on transparency and active listening. Regular check-ins, open feedback loops, and clear documentation help ensure that everyone is informed and engaged, minimizing misunderstandings and enhancing collaboration.

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How do you prioritize tasks and projects in a fast-paced environment?

In a fast-paced environment, I prioritize tasks by assessing deadlines, impact, and resources. I use tools like task management software to create a visible workflow, allowing me to adjust priorities as needed while ensuring that high-impact projects receive the attention they deserve.

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What metrics do you consider important when measuring the success of a marketing campaign?

Key metrics I consider important include conversion rates, lead generation, customer engagement, and return on investment (ROI). Tracking these metrics provides insights into the campaign's effectiveness and informs future strategies to optimize outcomes.

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Can you provide an example of how you collaborated with sales or product teams?

In my last role, I worked closely with sales teams to gather customer feedback during a product development phase. I facilitated discussions that helped bridge the gap between product features and customer needs, ultimately leading to enhanced product offerings that increased customer satisfaction and sales.

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The Mark43 mission is to empower communities and their governments with new technologies that improve the safety and quality of life for all.

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Full-time, remote
DATE POSTED
January 10, 2025

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