Market Research & Insights Partner

Make your mark for patients

We are looking for a Market Research & Insights Partner to join us in our Insights to Impact team based in Atlanta, GA.

About the role
The Market Research & Insights Partner will drive and facilitate stakeholder (Patient, HCP, Payor) centric insight generation across served business partners at global and US level, in close collaboration with the Primary Market Research Engine and Global/ Regional Insights Leads within the respective Therapeutic Hub. The joint team will be responsible for leading the market research to drive actionable insights for UCB.

Who you’ll work with
This individual will work closely with the Primary Market Research Engine and business partners to define business questions. They will partner with the relevant Hub, Primary Martket Research Engine & vendors to select and execute the appropriate methodologies and techniques to provide insights to the underlying business issues. He/she often oversees several Market Research projects, brand specific and across brands as well, across business stakeholders.

What you'll do

• Plan and lead agreed market research and put together plans that help answer key hypotheses on priority business issues and opportunities and supports decision making.
• Ensure that HCP, patient, and payer insights are at the heart of brand strategies / tactics, e.g., campaigns.
• Demonstrate an in-depth understanding of the therapeutic area and the competitive landscape, to ensure the right business questions are being asked.
• Take joint leadership on the management of the agreed market research activities, spear-head new and emerging research methodologies, as well as championing best practice in established methodologies
• Proactively keep up to date with industry changes, methodologies, tools and techniques and shares with wider team
• Gather understanding from non-traditional sources (e.g., social media listening) in addition to commissioning specific primary research
• Work closely together with the Global Advanced Analytics team to ensure the right use of existing data sources and support to answer business questions in the most effective way.
• Champion the customer (patients) and stakeholders’ (HCP, payers) ‘voice’, ensuring that customers are at the heart of decision making for operational teams
• Ensure all planned market research is compliant and projects follow global SOP and are loaded into our global MR governance systems.
• Ensure all Market Research complies with the Pharmaco-Vigilance Safety Reporting obligations and ensures contracts contain the right PV clauses, vendors receive the right PV training and execute correctly on their PV obligations.
• Demonstrate flair for not just presenting findings but connecting & understanding to drive clear thinking and actions. This includes the ability to synthesize multiple data sources and make critical connections to get to the ‘WHY” behind the “What”.
• Help drive the use of the actionable insight framework (from observation over insight to action and impact)

Interested? For this role we’re looking for the following education, experience and skills

• Bachelors Degree
• 5+ years successful track record in previous market research roles within pharma industry
• Understanding of relevant commercial and medical data, and primary market research methods and applications
• Experience in Market Access/Payer market research is a strong plus
• Experience in Immunology (Dermatologic and Rheumatologic diseases specifically) is a strong plus
• Mastering project management skills is a must
• Ability to support stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights
• You possess quantitative, qualitative and interpretation skills, and you are a structured problem solver

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work for us?
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected and has equitable opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

Learn more about sustainability at UCB and how it is integrated into our business approach.

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/colour/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.