Marketing Automation and MarTech (Marketing Technology) Manager

About HTC

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain – reachable on any device, anytime and anywhere – will reshape the next decade in every industry and influence human beings' social life.

About Your Next Opportunity

HTC is seeking a highly organized and motivated Marketing Automation and MarTech (Marketing Technology) Manager to deliver our engagement and retention marketing efforts for VIVE/HTC main product lines globally. The ideal candidate will leverage customer data to discover possibilities for expanding user reach, optimizing the customer experience, and converting prospects into loyal customers, while also maximizing the value of existing customers.

This role requires the candidate to be highly analytical, customer-focused, and always looking for ways to better understand customer needs and desires. The primary goal is to leverage customer data and marketing automation solutions effectively, with a specific emphasis on HTC VIVE's digital marketing channels to drive repeat purchases and engagements, and cultivate high-value, loyal customers.

This position is under the Global Marketing team at our HQ. You'll have the opportunity to work with various departments within the company and co-work with regional teams in different markets.

Staying updated on industry trends and emerging technologies, you will contribute to the innovative direction of HTC VIVE, propelling our success in the consumer and enterprise markets.

Additional job responsibilities include, but are not limited to:

· Work with Technical teams to plan, architect, and develop a Customer Data Platform (CDP) for HTC VIVE's customer database to support various digital marketing activities

· Collaborate with stakeholders to collect data, identify gaps, and create functional requirements

· Develop user segmentations using RFM models and relevant data analysis tools

· Research and implement Marketing Automation solutions distributing across HTC VIVE's marketing channels, including but not limited to Email, Paid Media, Website, etc.

· Oversee the implementation and management of marketing automation platforms, ensuring seamless integration with other marketing and sales tools

· Evaluate cross-channel customer journeys and data signals across the customer lifecycle that will inform audience targeting and digital marketing campaigns

· Develop Marketing Automation strategies throughout customer stages (activation, retention, upsell, cross-sell, churn management, etc.) in collaboration with various teams through data-driven methods

· Drive user activation, retention, loyalty, engagement, win-back, and sales revenue for HTC VIVE's products and services (e.g., DAU/MAU, ARPU, ROI, etc.)

· Design and implement customer Membership and Loyalty programs to drive user growth and retention

· Develop and execute a comprehensive global CRM strategy, including campaign planning, customer segmentation, lifecycle marketing, and personalized communication

· Identify, recommend, and execute marketing improvements to enable automation and efficiency, segmentation enhancements, and triggered/multi-step campaign opportunities

· Discover growth opportunities across platforms, and propose and implement marketing campaign ideas

· Partner with the data engineering/tech team to plan data requirements and build pipelines to maintain customer data lakes accurately and efficiently

· Deliver reports via Excel/ Power BI/ data visualization and presentations to stakeholders among different global regions

· Stay current on industry trends, best practices, and emerging technologies in CRM, marketing automation, and MarTech, to inform and evolve our digital marketing strategy

Basic Qualifications (Required Skills and Abilities)

· Bachelor's degree

· 8+ years of experience in Marketing Automation/CRM/Lifecycle Marketing

· Experience using marketing automation platforms like Marketo, Salesforce, Eloqua, HubSpot, Pardot, Adobe, etc.

· Experience in building and managing a Customer Data Platform (CDP)

· Experience in planning and managing membership programs

· Experience with A/B testing, segmentation, and personalization

· Strong analytical abilities, including analyzing data and drawing insights

· Enthusiastic, creative-thinking, and self-motivated with the ability to lead and manage projects proactively

· Ability to demonstrate a strong degree of accuracy and attention to detail, with an overall passion for continual improvement

· Proficiency with Power BI and Microsoft Word, PowerPoint, and Excel for producing reports and presentations

· Ability to research, troubleshoot potential issues, and articulate problems with internal groups

· Fluent in English and Chinese Mandarin with excellent communication, presentation, and interpersonal skills

· This role requires regular communication with colleagues in Taipei. Flexible work time is expected

Preferred Qualifications (Desired Skills and Abilities)

· Experience with e-commerce marketing

· Experience using Marketo and Salesforce marketing automation platforms

· Understanding of SQL Databases, including basic SQL query management and optimization

· Experience with HTML and CSS

· Experience in digital advertising, media planning, and buying

· Experience in the consumer electronics, mobile phone, and VR industries

Working Conditions

· Primary work location is indoors

· The employee must occasionally lift and/or move up to 15 pounds

· Prolonged periods of sitting at a desk and working at a computer

· Specific vision abilities required by this job include close vision and long periods of detailed work with VR equipment

· The employee is regularly required to sit

· The employee is occasionally required to stand, walk, reach with hands and arms, climb, balance, stoop, kneel, crouch, or crawl

· Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.

At the time of posting, HTC's estimated annual base salary for this position is $131,454 – $168,405 USD. Individual compensation will vary based on job-related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.

HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. For information regarding our available benefits, please copy and paste this link (https://c2mb.ajg.com/htc/home/) into your web browser. Contact our Human Resources department if you have questions.

HTC's privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/

If you need assistance to accommodate a disability, you may request it anytime. Please contact HTC at (425) 679-5318.

This organization participates in E-Verify.

Job Type: Full-time

Pay: $131,454.00 - $168,405.00 per year

Ability to commute/relocate:

• Seattle, WA 98104: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Work Location: In person