Marketing Automation Specialist, Web & Digital Marketing

Department: Web & Digital Marketing

Reports to: Senior Marketing Automation Manager

Location: U.S. based remote (see location requirements below)

Who we are:

Council on International Education and Exchange (CIEE) is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.

Why work with us:

• You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package (only applicable for U.S. employees). CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
  • Paid time off and Parental leave
  • Gym Reimbursement Program
  • Employee Assistance Program
  • Short-term & Long-term Disability
  • 6 floating Fridays (based on our eligibility rules)
  • CIEE Study Abroad and TEFL Program discounts
  • 403(b) Retirement Plan with employer contribution
  • Insurance Coverage (life, travel, medical, dental, and vision)
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
• You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 26 countries. Additionally, we help international participants from over 130 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place.

Who you are:
CIEE is seeking a Marketing Automation Specialist. This is a full-time, salaried non-exempt position responsible for assisting in the development and implementation of marketing automation strategies that provide operational structure and functionality for marketing activities including digital advertising, nurture and triggered email campaigns. Marketing Automation Specialist will work closely with the entire Web and Digital Marketing team and the business stakeholders, reporting to the Senior Marketing Automation Manager.

What you’ll do:

• Providing marketing automation support and troubleshooting for the Web and Digital Marketing team within Marketo and Salesforce
• Engage in regular campaigns and nurture operational, integrity analysis and reporting
• Collaborate with digital marketing and web producers, IT and business stakeholders in the planning, development and implementation of sophisticated nurture campaigns
• Perform regular data structure maintenance within Marketo to ensure system optimization
• Identify opportunities for marketing and sales outreach through regular data analysis and review
• Develop an understanding of CIEE business requirements, sales processes and KPI's
• Provide documentation and reporting for marketing and sales activities via digital campaigns

What you’ll bring:

• Bachelor's degree required, preferably in marketing, communications, or a related field.
• A minimum of one to three years of experience in marketing automation, or a related field.
• International travel and/or study abroad experience preferred, but not required.
• Marketing Activities knowledge including smart list functions and flow step capability
• Design Studio knowledge of landing page, form, and email template maintenance
• Database knowledge for leading historical research and troubleshooting
• Understanding of segmentation and dynamic content construction
• Understanding of web parameter tracking
• Understanding of custom and standard objects
• Ability to build lead lists and reports based on criteria
• Knowledge of Marketo Sales Insight capabilities 1 of 2
• Ability to understand and navigate Salesforce setup controls
• Strong proficiency in MS Office Visio, Word, Excel, and PowerPoint are required.
• Excellent organizational, communication, and interpersonal skills.
• Ability to set priorities, multitask and pay strong attention to detail.
• Professional, creative, flexible, collaborative, and high energy.
• Readiness to grow and develop yourself, our client group, and our Company
• Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem-Solving) and culture

• New York (State and City)
• Washington (State)
• Colorado
• California
• Jersey City, NJ

Diversity Matters: