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Marketing Campaign Strategist/Manager

Job Function: Marketing & Channel Why SoftwareONE?:
For over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions. With changes in the market from on-premises to cloud we have always been one step ahead. Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.

The role:
The Marketing Campaign Strategist, reporting to the Senior Director of Growth Marketing in North America, plays a critical role in our company’s success. His/her strength lies in the planning and execution of integrated and cost-effective marketing campaigns. This role will drive marketing growth by conceptualizing, developing, and implementing integrated marketing campaigns. This individual will bring knowledge of translating industry and customer insights into thoughtful and creative marketing campaigns. The marketing campaign strategist will help create demand for SofwareOne’s service lines at each funnel stage and align and support SoftwareOne’s go-to-market strategy. This role is remote unless you are located in Chicago, Milwaukee, or NYC. If you are in one of the office locations it will be a hybrid role.
  • This role leads the planning and execution of integrated and cost-effective marketing campaigns focused on actionable and measurable initiatives aligned with pipeline targets, quarterly budgets, and overall business goals.
  • Design campaign brand materials, oversee ongoing digital campaign operations, and create an environment that drives new marketing leads.
  • Drive marketing growth by conceptualizing, developing, and implementing integrated marketing campaigns that create demand for solutions at each funnel stage and align and support SoftwareOne’s go-to-market strategy.
  • Work closely with portfolio, partners, content, and other marketing functions to identify and develop new offers and content to support integrated demand campaigns.
  • Ensure marketing (field marketing, partner, and alliance) and sales are equipped to meet their goals with marketing campaigns, including turnkey campaigns, lead generation activities, and digital campaigns with partners.
  • You will develop and lead a portfolio of campaigns that are designed to engage, nurture, and convert prospects into new opportunities for sales and help cross/upsell existing customers
  • You will work closely with marketing peers, sales, and internal/external partners and agencies to help create impactful campaigns that engage new and existing customers
  • The ideal candidate has experience managing multi-tactic and integrated marketing campaigns, ranging from briefing creative teams to launching and analyzing results
  • He/she also must have the ability to take full ownership of integrated campaigns, uncover new opportunities, move quickly, be data-driven, and achieve campaign goals, all on schedule
  • This individual will also help determine the right messaging, content, web experience, and marketing mix to engage government customers and personas across the buyer’s journey
  • Compile regular reports of campaign performance and results and share learnings, insights, and areas of opportunity through monthly readouts
  • Experiment with channel mix and tactics, including nurture, webinars, paid campaigns, content, etc., to generate a pipeline and expand SoftwareOne’s customer accounts
  • Innovate and experiment with programs within the campaign for continuous improvement
What we offer:
  • Generous pay with bonus structure
  • Independent environment without a lot of red tape where you are empowered to make decisions
  • Substantial benefits package that includes:
    • Full suite of medical coverage with A+ carriers, Dental and Vision with strong employer contributions
    • Additional voluntary coverage available for Pet, Identity Theft Protection, Accident & Critical Illness
    • 401k program with employer matching 50% up to the first 10% of employee’s contributions
    • Wellness plan that include credits to premiums, employer contributions towards savings plan of your choice, and a new fit bit
    • Access to EAP and concierge services
    • Pre-Paid Legal at no cost
    • Plentiful PTO that includes paid holidays, floating holidays, your birthday off, a volunteer day, and vacation time
    • Employee stock purchase plan
    • Learning and development opportunities galore
    • Tuition reimbursement
    • And much more!
  • Winning culture, inclusive environment, and friendly people all over the world
  • A remote-friendly organization, with colleagues working remotely either part or full-time
What we need to see from you:
  • 5 to 10 years of customer and campaign marketing experience.
  • Digital marketing experience with a business-to-business (B2B) technology company is a plus
  • Dynamic, articulate, and energetic professional who is a self-starter.
  • Understanding of the buyer’s journey and expanding strategies
  • Ability to analyze data and provide insights, learnings, and recommended pivots
  • Strong communication and collaboration cross-functionally in a fast-paced environment
  • Ability to translate industry and customer insights into integrated campaigns.
  • Critical thinker who has strong problem-solving skills.
  • Ability to establish budget requirements and perform a cost-benefit analysis of tactics proposed to meet strategic objectives for the business.
  • Excellent communication, teamwork, time management, and collaboration skills.
  • Experience working in a global, matrix-managed organization is a plus.
The preceding job profile has been designed to indicate the general nature and level of work performed by associates within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required. Additional duties may be assigned and may be subject to change at any time due to reasonable accommodation or other reasons.

Target compensation for this role will be $120,000.00 - 135,000.00 (mix of base salary and bonus) and will be determined based on candidate qualifications, experience, and location.

We are not able to consider candidates residing in the state of Hawaii currently.
What you should really know about us.:
Strip away everything. Strip away our brand, strip away our buildings, strip away our offices. What are we left with? Our people. This is what makes SoftwareOne successful. Passionate people who live and breathe our values every day, who delight our customers, every day, and who go above and beyond, every day. Our culture is unique, and I believe that having the right people and empowering them to succeed, is the absolute key to our success. -Patrick Winter, Founder.
What we expect from our employees:
Success at SoftwareOne is not defined by what you do for yourself, but by what you deliver for our customers, the business and for the employees around you. SoftwareOne employees are energized, agile and are laser focused on delivering world class Customer Satisfaction and results. Our leaders motivate and inspire their teams and provide a working environment that delivers incredible levels of Employee Satisfaction. We are Humble, have a very high degree of Integrity and are simply not interested in politics. Our leaders operate with a high levels of Discipline but are able to work at Speed manage change in a global economy.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

“With employee satisfaction as one of our core values, we are passionate about diversity and are committed to creating an inclusive environment for all of our employees. We want every employee to have the greatest experience of their career.”

From the beginning, SoftwareOne embraced seven core values that guide everything we do and every decision we make. They shape how we behave toward customers, partners, and each other. Unlike many corporate values filed away in an employee handbook...

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DATE POSTED
June 10, 2023

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