Marketing Copywriter

OVERVIEW

Since 1980, Sun & Ski Sports has been inspiring adventure. We are a specialty outdoor retailer inspiring you to let adventure into your life confidently through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey - to be where you live and play. Our trademark experience has placed us at the top of specialty outdoor retailers in America. Sun & Ski Sports has grown to include over 30 stores in 14 states across the country, as well as online at sunandski.com, yet still manages to provide that small store feel with big store competitive pricing. We specialize in equipment, apparel, footwear, and accessories to enhance our customer's active lifestyles and year-round activities including ski, snowboard, bike, run, swim and more.

SUMMARY

Our growing in-house creative team seeks a highly-skilled mid-level Copywriter to shepherd all marketing materials for a retail company who specializes in making outdoor dreams come true. Candidate must show fluency in best practices, as well as strong editing skills, for a variety of marketing media, including online and digital marketing, print advertising and direct response communication. Must have experience adhering to brand standards and provide a body of work showcasing creative, and effective, use of marketing concepts.

JOB RESPONSIBILITIES

• Concept and execute creative ideas for content and campaigns including but not limited to social copy, digital advertisements across multiple platforms, press release, multichannel stores, and email copy.

• Concept and execute blog and web content to drive user engagement and SEO ranking.

• Research, write, and execute weekly blog article minimums.

• Write high-converting, marketing communication for various media aligned with our brand voice.

• Being part strategist, this person understands the link between the customers’ needs (or wants) better than the customer and has the desires to apply their craft through multiple mediums.

• Collaborate with creative team to produce creative that is on strategy, on target, in brand and consistent with what is currently in-market.

• Ensure consistency and maintain brand integrity and compliance among all creative copy by maintain the company's image, identity and communication style.

• Prioritizes timeliness of delivery versus quality of work.

• Showcases excellent written and oral communication skills.

• Practices strong organizational and time management skills with a strong attention to detail.

• Exhibits exemplary business acumen.

• Adapts quickly to a changing work environment.

• Multitasks and delivers in a time-sensitive environment.

• Presents information effectively to gain buy-in.

• Shows self-motivation and sets high personal goals.

**Note: Additional responsibilities may be added based on business needs.

REQUIREMENTS:

• 3-5 years of experience writing in an agency or in-house creative group.

• Bachelor’s degree in marketing, English, Journalism, Communications, Advertising, or related field preferred.

ADDITIONAL SKILLS:

• Enjoys a variety of outdoors sports and activities such as ski, snowboard, watersports, bike, and run.

• Experience with video and audio content creation.

Compensation

$45,000 - $65,000