Marketing Executive

About the job:

We are looking for a creative and commercially minded Marketing Executive to manage campaigns across our large portfolio of global B2B events in a variety of industries, including Oil and Gas, Shared Services, Customer Experience, Contact Centres, Finance and Cybersecurity.

IQPC provides business executives around the world with tailored practical conferences both online and physical, large-scale events and topical workshops, keeping them updated with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global base of best practices to produce an unrivalled portfolio of conferences; our large-scale conferences are market-leading “must attend” events for their respective industries.

The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. See our website for further details: https://www.iqpc.com or https://careers-iqpc.com/our-culture/meet-our-people

Key responsibilities and accountabilities:

As a Marketing Executive, you will be responsible for the planning, implementation and execution of innovative Asia Pacific B2B marketing campaigns.

Responsibilities include:

• Creating and executing innovative marketing plans deploying online and offline direct marketing tactics
• Using a full range of online marketing tactics including social media, online PR & SEM
• Promoting tailored content to generate quality leads
• Formulating communications strategies, including persuasive copywriting
• Undertaking ongoing analysis of marketing campaigns to ensure targets for revenue and lead generation are met
• Working closely with internal departments to achieve project objectives
• Working with external vendors such as Media Partners to amplify marketing outreach
• Managing the CRM system to build qualified segments and schedule EDMs
  Oversee database growth through data mining services and market intelligence software
• Marketing is vital to growing our business and taking our already thriving events to the next level, so this is a great next step for somebody looking to take on more responsibility and make an impact on the business.
  

Required skills and competencies:

• Marketing or Communications Degree or equivalent work experience
• 1+ years of experience preferred, ideally gained within the B2B or publishing sector
• Exceptional interpersonal skills and a true team-player
• Excellent communicator, verbal and written
• Creative problem-solver, effective decision maker
• Outstanding organisational, prioritisation and multi-tasking skills
• Detail-focused and analytically inclined
• Self-driven, results-oriented, with a positive outlook
• Basic graphic designing experience using Canva or Photoshop is preferred