Marketing Generalist Intern

Why You’ll Love Working Here:
TechSmith is a software company in one of the fastest growing markets of video/tutorial training and communication. Our products have been named by G2 as the top in Screen Capture and Video Capture Software. Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come to work every single day. With great products and maybe even better people behind them, we are always looking for passionate, fun, and hardworking individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.

Position Overview:
TechSmith’s Marketing Intern supports the marketing and portfolio marketing teams to assist with day-to-day operations, advance companywide marketing and communications priorities, as well as contribute to, and maintain, the TechSmith brand.

The Marketing Intern works alongside the marketing teams on real projects to develop key skills and prepare the intern for a career in marketing or technology. These projects may include content writing, email marketing, social media support, audience research, competitive analysis, use case development, events, project management, public relations, awareness building activities, and more.

TechSmith Corporation encourages interns to express their own distinctive talents and discover their own core competencies. Our interns will have a significant business impact while working across teams on a variety of projects. The Marketing intern will have the opportunity to rotate through various pod’s within the department to get in-depth, hands-on experience in various tactics. The rotation will be based on company needs and the intern’s experience and interests.

We are currently looking for interns for the Summer and Fall semesters, with the option to extend beyond for additional semesters.

Programs and Software Used During Internship:
While working at TechSmith, interns will be exposed to and have an opportunity to use and learn a variety of programs that will benefit them as they begin their careers as Marketers. These programs may include:

• Camtasia
• Snagit
• Audiate
• Adobe Creative Suite
• Canva
• Unbounce
• Acoustic
• Sales Force
• OpenText (CMS)
• Wordpress
• Sprout Social
• Google Analytics
• Google Ads Manager
• Facebook Ads Manager
• Linkedin Ads Manager
• Skill Jar
• Slack
• Zoom Webinar
• Microsoft Office
• Google Suite
• Asana
• Trello

Responsibilities:

• Develop a deep understanding of the company’s priority customer missions and leading products
• Learn to use and understand the key concepts of the TechSmith software
• Collaborate with cross-functional stakeholders and support the creation process of marketing deliverables
• Support key marketing functions such as web, social, SEO, blog, campaigns, digital marketing, and more
• Support our international marketing efforts across various languages and platforms.
• Conduct research on market best practices, insights, industry trends and present them in a relevant format to the larger product marketing team
• Help with the preparation of presentations and reporting
• Assist with sales enablement on product launches and regular updates to the sales playbook and sales enablement library
• Create and maintain project calendars and project plans
• Use backend content management systems to update existing programs, measure effectiveness, and other administration involved in programs
• Work on special projects, researching deeper into our customer databases and measuring impact of the Marketing group efforts
• Other duties as assigned

Required Skills and Background:

• Ability to work on a team
• Strong writing, communication, and project management skills
• Good organization skills and capability to multi-task
• Ability to pay close attention to detail
• Willingness to learn
• Strong relationship builder with key stakeholders - other team members, other marketers, and other colleagues
• Strong analytical and critical thinking skills
• You must be legally authorized to work in the United States
• Currently pursuing an Associate, Bachelor’s or Master's Degree in Business Administration, Marketing, Strategic Planning or other similarly related field
• You must be enrolled for at least 6 credits (undergrad) or 3 credits (grad) for fall and/or spring semesters to be considered for an internship with TechSmith Corporation. Summer class enrollment is not required.
• Requires at least 12 - 18 hours per week year round
• Minimum of a 2 semester commitment

Preferred Skills and Background:

• Experience with HTML
• Experience with Google Analytics

Compensation and Benefits:
Competitive pay based on skills and experience. This is an hourly position with TechSmith Corporation. Hours are based on a consensus between you and your supervisor. We require a minimum of 12 hours per week; however, hours are limited to 18 hours per week.

EEO Statement:
TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email recruiting@techsmith(dot)com with a description of your request and contact information.

Job Type: Internship

Benefits:

• 401(k)

Schedule:

• After school
• Choose your own hours
• Day shift
• Monday to Friday
• No nights
• No weekends

Work Location: Hybrid remote in East Lansing, MI 48823