Marketing Manager - Flex

Job title: Marketing Manager

Location: California

Salary: Competitive

Where in the world of Kaluza will I be working?

Energy systems around the world are undergoing huge transformation in order to decarbonise and move the needle on the climate crisis.

Kaluza is the intelligent energy platform that is enabling the world's largest energy companies to lead in the energy transition, by powering market-leading experiences for their customers and innovating for a smart, zero carbon grid. Leveraging real-time data and AI, the Kaluza platform enables energy suppliers to better serve millions of customers and actively engage them in their energy use and carbon footprints. At the same time, Kaluza is pioneering the smart charging solutions that will enable electric vehicles and smart heating systems in every home to intelligently store cheap, green energy and even sell it back to the grid.

We've got a start-up mentality as well as the knowledge and experience of one of the UK's leading energy companies. As a growing SaaS business, we pride ourselves on technical excellence and the ability for our work to have a real impact in tackling humanity's biggest challenge.

Kaluza is expanding into new international markets as energy companies everywhere are challenged with providing affordable, green and reliable energy solutions to their customers. This position will be part of Kaluza's growing team in California helping us build relationships and boost brand awareness across North America so we can solve these challenges and accelerate decarbonisation.

What will I be doing?

We are seeking Kaluza's first Marketing Manager to create and deliver lead generation, nurture, and account based campaigns that increase market awareness, accelerate the commercial pipeline and ultimately enable Kaluza to achieve its sales goals. This role will be a key enabler as the business ramps up commercialisation on a global scale.

The Marketing Manager will sit within our MarComms team and be based in California, US. The role will involve working closely with product marketing, business development, and brand teams.

• Occasionally handling media requests

Responsibilities

A marketing all-rounder, you will work across events, digital, PR and content writing for our brand and marketing campaigns in Northern America:

• Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, paid social content, SEO, webinars, partners, paid programs and virtual events
• Negotiating events sponsorship, creating speaker presentations and preparing spokespeople
• Help build key media relationships with local trade and national journalists that results in positive coverage for the business
• Running social media channels including Kaluza's LinkedIn and Twitter accounts, crafting engaging posts and organically growing followers
• Content creation - case studies, white papers, social media posts, blogs and other B2B marketing materials to support our brand awareness and lead generation objectives
• Proactively partner with our Business Development Team to ensure seamless interactions for prospects
• Ensure world-class quality of any marketing materials that are produced, including web content, webinars, emails, events, white papers, ROI studies, ads, graphics, and videos.
• Communicate across all levels of the team on a regular basis about new and nurtured lead performance results
• Opportunistically look out for insightful content from product, product analytics, design and research teams to package content that positions Kaluza as an innovative leader in the market

Is this the job for me?

• You have proven experience (at least 4 years) in B2B marketing, preferably in the energy industry
• Excellent copy-writing skills
• Outstanding organisational and project management skills; you'll be a stickler for detail and hyper organised
• Experience of events and social media management
• Experience of working with the media is a bonus, but not crucial
• You are a pragmatic and practical self-starter; an outcomes oriented person who can juggle multiple workstreams, loves to problem-solve and can efficiently drive a collaborative process
• You thrive on challenge, are adaptable/flexible, and take pride in being an excellent teammate

Kaluza Values

Here at Kaluza we have five core values that guide us as a business:

We're on a mission, We build together, We're inclusive, We get it done, We communicate with purpose.

Our values are not words on a wall — they are at the heart of our culture. They are how we make decisions and how we treat each other. They are concrete and clear, and reflect what we as people, and as a business, really care about.

Kaluza's vision is to power a world where net-zero is within everyone's reach. Would you be interested in joining us to help achieve this?

From us you'll get

• Unlimited PTO (paid leave) and 10 days sick leave.
• Guideline 401k (up to 5% matched)
• United Health health, vision and dental plan
• Worker's compensation insurance
• Discretionary bonus scheme

Even better? You'll have access to these benefits from day 1 when you join.

We want the best people

We're keen to meet people from all walks of life — our view is that the more inclusive we are, the better our work will be. We want to build teams which represent a variety of experiences, perspectives and skills, and we recognise talent on the basis of merit and potential.

We understand some people may not apply for jobs unless they tick every box. But if you're excited about joining us and think you have some of what we're looking for, even if you're not 100% sure, we'd still love to hear from you.

Find out more about working in Kaluza on our careers page and LinkedIn.