Marketing Manager, Human Capital

Position Summary:

This position is critical to driving business results for the Human Capital Center. By utilizing your creativity, skills, and experience, you will contribute to the success of our mission, build our prominence in the marketplace, and take us to the next level in our commitment to our Members.

Responsibilities:

• Drive all marketing activities and projects for the Human Capital Center, including the preparation and coordination of 10+ integrated marketing activity playbooks annually to promote research, surveys, and products.
• Review and define needs for all the marketing programs in partnership with the Human Capital Center Leader to ensure growth and retention of Members to achieve double-digit revenue growth.
• Build marketing programs to support specific marketing objectives across different channels and segments in support of the overall Human Capital strategic marketing plan.
• Manage Human Capital Center web content, including expert briefings, press releases, promotional banners while ensuring proper tagging and an enhanced user experience.
• Maintain Smartsheet schedules and tracking documents for marketing deliverables.
• Analyze and evaluate monthly metrics to improve marketing effectiveness with a goal of attaining at least 15% open rate and 0.5% CTR on emails and update senior leadership on the results of campaigns and provide recommendations.
• Drive marketing activities for the deployment of 15 monthly Economic Indicators press releases and website postings.
• Build and deploy 2 weekly newsletters per week, 1 monthly newsletter per month, and 50+ email communications including quality control and testing new ideas to improve results.
• Maintain marketing database, such as segmentation, list pulling, bounced email processing, and other tasks as necessary.
• Continually seek efficiency and quality improvements in operational processes for continuing education accreditation for our events. This includes execution of operational requirements for event accreditation, including collaborating across the organization to gather necessary information and application deliverables, submitting event applications in a timely manner, verifying attendance at activities, issuing electronic certificates of completion to attendees, and complying with audits.
• Execute additional marketing deliverables for other US Centers as needed.

Qualifications:

• Bachelor's degree in marketing, advertising, or relevant field.
• 3-5 years successful experience as a marketing manager.
• Self-directed, detail oriented, good project and people management skills, ability to manage multiple priorities and projects and deliver on time and on budget.
• Effective communication skills and adaptable communication style for interacting with team members and upper management.
• Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives.
• Leadership skills to motivate team members and manage conflicts.
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
• High-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
• Demonstrates a customer-service mindset with respect to internal clients.
• Expertise in video marketing, digital marketing, sales support, media & advertising, content marketing, social media, and brand development.
• Working knowledge of email marketing a must; Marketo preferred.
• Skilled using Microsoft Outlook, Word, PowerPoint and Excel are required.
• Excellent written and verbal communications, and interpersonal skills.
• Strong ability to keep projects on budget and schedule.