Marketing Operations Manager (Remote - US)

Description

About Resilia

Resilia is a fast growing, venture backed, mission-driven SaaS startup powering a digital transformation in the nonprofit sector. Our mission is to strengthen nonprofit capacity and help grantors scale impact through data-driven technology solutions. Resilia’s three SaaS-based products help nonprofits achieve tax exempt status, build capacity in pursuit of becoming high performing organizations, while enabling corporations and foundations to support nonprofits beyond grant awards. As a company, Resilia was named 2022 Best Tech Startup in New Orleans, Rising Star on the 2020 Forbes Cloud 100 list, VentureBeat's Companies to Watch list and Sevetri Wilson, Resilia’s Founder and CEO, has been recognized in Inc Magazine's 100 Women Building America's Most Innovative Companies and Pitchbook's top Black Tech Leaders list. The company recently closed a historic Series B raise: the $35 million round will fuel growth and impact for the company’s 15,000+ nonprofit users, and marks the largest single VC raise ever by a solo Black female-founded tech company. For more information visit resilia.com.

This is a remote role that may require occasional travel, including to Resilia’s New York and New Orleans offices for collaborative opportunities such as team retreats and gatherings. This role is expected to work either Eastern or Central hours. #LI-remote

Market Opportunity

Every nonprofit is unique and so are their capacity needs. Yet they find it difficult to access capacity building solutions that meet them where they are. Resilia’s mission is to strengthen and uplift nonprofit organizations by elevating their stories, driving advocacy efforts, and prioritizing those that are underserved through long-term capacity building. We serve nonprofits, foundations, corporations, governments, and other grantmakers, centered on trust-based philanthropy principles and meeting changemakers where they are.

Resilia’s three Software-as-a-Services products are designed with a human touch.

• Nonprofit Formation - Empowers brand-new nonprofits to achieve tax exempt status while enabling annual compliance.
• Nonprofit Platform - Provides capacity building support in fundraising, board management, program management and the collection of data.
• Funder Program - Sponsored by grantmakers (foundations, governments, corporations), nonprofits are able to build mission-facing and back office capacity in a manner that best suits them. Resilia’s Funder Program meets nonprofits where they are through a combination of an online platform, 1:1 nonprofit coaching and peer-to-peer learning.

With a first-to-market solution and a team of builders with extensive startup, nonprofit, and corporate experiences, Resilia is well poised to democratize technology in order to solve some of the social good sector’s biggest legacy challenges, while re-defining the notion of technology for good.

About the Role

Resilia’s Marketing team is a key growth driver for the company and supports all three product lines. Beyond driving revenue and customer acquisition, the Marketing team is responsible for enabling brand awareness in a mission-first manner.

Resilia is seeking a Marketing Operations Manager to join our expanding marketing team to oversee day-to-day marketing operations, system integrations, database and campaign management, reporting, and channel attribution. Proficient in HubSpot CRM and marketing automation, our ideal candidate has a track record of being a part of scaling organizations and leading the efforts around database management while coordinating with sales operations, customer success operations, and data & analytics teams.

Experienced in complex marketing operations, the role will help deliver, track, and report on data-driven, integrated customer acquisition strategies. They will report to the Head of Marketing and be an integral part of communicating and collaborating on marketing strategy, marketing technology, and analytics.

What You’ll Do

• Define strategy and lead evolution of the Martech stack, mapping capabilities needed as well as researching and vetting solutions
• Assume a HubSpot leadership role, overseeing processes, workflows, and automation as well as the marketing database
• Manage ongoing operations of the technology stack
• Oversee the administration and measurement of marketing funnel results and goal attainment by channel and product, consolidating various data sources into easy-to-view dashboards
• Implement, manage, and continually evolve our lead scoring, lifecycle models and operational fundamentals
• Coordinate with sales, marketing, and customer success teams in target list-building for ABM and other segmented campaigns
• Implement automated processes while maintaining data integrity and data governance
• Oversee the development of comprehensive customer sales cycle and marketing automation journeys to mitigate competing messaging with target audiences
• Manage and optimize lead routing and MQL processes and workflows
• Set up, test, and maintain third-party integrations, including troubleshooting any sync or data errors
• Work closely with the Revenue Operations and Data & Analytics teams to implement architecture requests related to workflows and tracking
• Manage vendor relationships for contract, training, and support needs around MarTech tools
• Create documentation for all core marketing operations initiatives for internal enablement

Qualifications:

• 5+ years experience in a B2B marketing operations role, preferably within a SaaS company
• Expertise in HubSpot CRM and marketing automation (certification preferred)
• Significant, hands-on understanding of HubSpot integrations and other integration tools (e.g. Zapier, Segment)
• Expert in lead-to-opportunity funnel management and tracking
• Experienced in campaign and program management, as well as campaign hierarchy setup, UTM tracking, etc.
• Demonstrated ability to lead multiple projects and shifting priorities within a fast-paced environment
• Past involvement in marketing technology procurement, selection, and implementation a plus

About you

• Collaborative leader able to confer with cross-departmental operations leaders and HubSpot users to reach consensus on best practices and standardization
• Strategic and forward-thinking problem-solver able to anticipate challenges and solutions as the company scales
• Data-driven, goal-oriented, and analytical, with deep understanding of the marketing funnel
• Extreme attention to detail and data accuracy
• Life-long learner embodying a growth mindset
• Exceptional at prioritizing to focus on what drives the best results
• Ability to thrive in a fast-paced startup environment

Compensation & Benefits

Why Resilia? Resilia powers the people changing the world.

Resilia is an inclusive and welcoming workplace where our team thrives on collaboration, creativity, innovation, and fun. We are proud to offer competitive salary commensurate with experience and excellent benefits including unlimited PTO, medical, dental, vision and life insurance, a 401k program, mental health support, a healthcare advocate, short-term disability, and commuter benefits, with potential for equity stake in a fast growing company.

Resilia is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.