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Marketing Program Specialist
Overview:
As an Integrated Campaign Specialist, your role is to plan, develop, execute, and optimize integrated marketing campaigns across various digital channels to drive brand awareness, generate leads, and achieve marketing objectives.
You will work closely with cross-functional teams, including integrated campaigns leads, content, creative and social teams, as well as our agency partners to ensure cohesive and impactful campaigns that deliver measurable results. This role requires a strategic mindset, strong project management skills, and a deep understanding of integrated marketing techniques and digital marketing.
This role will report directly to the Senior Director of Integrated Campaigns, and work collaboratively with key stakeholders across the organization.
Responsibilities:
The budget range for this role is $55,000 - $65,000 + 10% bonus. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications. Your actual pay will be based on your skills and experience — talk with your Talent Acquisition Partner to learn more.
At Khoros we encourage our employees to be real. In keeping with this philosophy, we appreciate diversity and welcome all qualified applicants regardless of race, religion, sex, age, national origin, sexual orientation, disability, veteran status, genetic information or criminal history. If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know confidence levels and imposter syndrome can get in the way sometimes. We don’t want either to get in the way of finding awesome candidates!
About Khoros
The Khoros platform connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management so brands can listen, respond, and act on customer conversations- creating deep relationships and fostering brand loyalty and advocacy.
Khoros offers a great working environment and competitive compensation and benefits packages. We're looking for fast-thinking, innovative, passionate team players who enjoy brainstorming new ideas, working with the best and brightest in the social media software industry.
Our Core Values
Accountability - We embrace an ownership mentality
Customer-Centricity - We are obsessed with achieving customer value
Agility - We move with urgency and purpose
At Khoros, our passion is to help the world’s best brands create customers for life. We build products we’re proud of, and we’re passionate about customer success. As part of the Vista Equity family, you’ll receive best-in-class development opportunities and the ability to work with global brand customers like Samsung, HP, Sony, and Visa.
As an Integrated Campaign Specialist, your role is to plan, develop, execute, and optimize integrated marketing campaigns across various digital channels to drive brand awareness, generate leads, and achieve marketing objectives.
You will work closely with cross-functional teams, including integrated campaigns leads, content, creative and social teams, as well as our agency partners to ensure cohesive and impactful campaigns that deliver measurable results. This role requires a strategic mindset, strong project management skills, and a deep understanding of integrated marketing techniques and digital marketing.
This role will report directly to the Senior Director of Integrated Campaigns, and work collaboratively with key stakeholders across the organization.
- Partnering closely with cross-functional teams to strategically plan our investment over paid channels (social, search, 6sense, syndication) that drive engagement from targeted prospects
- Develop and implement targeted marketing strategies across various channels to meet business objectives and target audience needs.
- Think creatively on novel ways to engage audiences to ensure campaign performance
- Monitor, analyze and interpret campaign performance data across channels to measure campaign effectiveness and make data-driven decisions.
- Manage the paid digital budget, monthly campaign spend, and ensure accuracy in billing and forecasting
- Be the face of Khoros to our agencies and be able to conduct monthly and quarterly reviews with them to make sure campaign performance, lead quality and cost per acquisition remain optimal
- Collaborate with cross-functional teams, including marketing, design, and development, to align digital marketing initiatives with overall marketing and business strategies
- As required, step in with the integrated campaign teams to help out with campaign planning and execution, executing on a range of tactics (events, blog writing, content sponsorship, email marketing, webinar or other tactics as required)
- Stay up-to-date with the latest digital marketing trends, tools, and industry best practices, and provide recommendations to improve campaign performance and drive innovation
- 3+ years of experience in marketing or a marketing-related field
- Experience in running 1 to few or 1 to many ABM programs
- Experience with Google Ads and Linkedin Campaign Manager preferred
- Excellent attention to detail, organization skills, and ability to prioritize projects
- The ability to work & collaborate cross-functionally, willing to pitch in outside of job functions and help others
- You write well, and have great speaking skills – 1:1 or in front of groups
- Determined, positive and proactive attitude – a thinker and a doer
- B.A. or B.Sc. (or higher degree) is required
The budget range for this role is $55,000 - $65,000 + 10% bonus. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications. Your actual pay will be based on your skills and experience — talk with your Talent Acquisition Partner to learn more.
#LI-REMOTE
At Khoros we encourage our employees to be real. In keeping with this philosophy, we appreciate diversity and welcome all qualified applicants regardless of race, religion, sex, age, national origin, sexual orientation, disability, veteran status, genetic information or criminal history. If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know confidence levels and imposter syndrome can get in the way sometimes. We don’t want either to get in the way of finding awesome candidates!
About Khoros
The Khoros platform connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management so brands can listen, respond, and act on customer conversations- creating deep relationships and fostering brand loyalty and advocacy.
Khoros offers a great working environment and competitive compensation and benefits packages. We're looking for fast-thinking, innovative, passionate team players who enjoy brainstorming new ideas, working with the best and brightest in the social media software industry.
Our Core Values
Accountability - We embrace an ownership mentality
Customer-Centricity - We are obsessed with achieving customer value
Agility - We move with urgency and purpose
By
Khoros
Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally a...
9 jobsFUNDING
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DATE POSTED
July 24, 2023
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