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Lead Counsel - Data, Digital & Marketing

The Opportunity

As a member of the MassMutual Legal Department, this attorney will be an integral part of MassMutual’s small but growing Data, Digital & Marketing Law team, which is responsible for supporting the legal needs of MassMutual’s Enterprise Technology Experience group’s data science, data and AI governance, and digital and technology teams, as well as MassMutual’s Brand and Marketing group. This individual contributor role is an excellent opportunity to work with a sophisticated team on cutting-edge data science and AI initiatives, innovative website and mobile app programs, marketing analytics, and prominent marketing and advertising campaigns.

 

The Team

MassMutual’s Data, Digital & Marketing Law team provides supports a wide and growing range of initiatives, including some of the Company’s most complex and innovative programs. A lawyer on this team will work on numerous matters concurrently, covering projects such as prominent marketing campaigns, new generative-AI initiatives, privacy matters relating to websites, mobile apps, targeted marketing, and other digital initiatives, accelerated underwriting technologies, complex contract negotiations, and marketing analytics. The team supports projects that impact various groups across the MassMutual enterprise, and therefore frequently collaborates with other lawyers and subject matter experts in the Legal Department, including the Product Law, Corporate Law, Privacy Law, and Tax Law groups. Lawyers on the Data, Digital & Marketing team must be agile and accountable team players who are effective communicators.

The Impact:
• Provide strategic, regulatory and transactional legal advice and counsel to the data science, data and AI governance, digital, technology, and marketing groups.
• Assist data science and data and AI governance teams by analyzing legal risks associated with machine learning and predictive models and business solutions powered by AI, including generative AI.
• Advise the data and AI governance teams and internal business clients on compliance with new and anticipated legislation aimed at promoting fairness, accountability, and transparency in the use of internally-developed and vendor-supplied AI and data science techniques.

• Support marketing team by assisting in negotiating agency and advertising vendor agreements, assisting in sports sponsorship negotiations, supporting the marketing analytics team, advising on legal matters relating to lead generation and delivery, social media campaigns, and targeted marketing, and providing legal review of advertising content.
• Collaborate with Privacy Law team and advise digital and marketing clients on emerging privacy regulations related to targeted and behavioral marketing.

• Support the development of digital and online self-service tools for customers and financial professionals, and advise on applicable digital, e-commerce, insurance and web accessibility laws.
• Represent MassMutual in trade association groups related to digital innovations and use of AI, accelerated underwriting, risk classification, and digital privacy; collaborate with government relations team to monitor regulatory developments and support a proactive regulator outreach strategy.

The Minimum Qualifications

• JD from an accredited U.S. law school, a member of the Bar in good standing (any state), and the ability to become licensed for in-house practice in Massachusetts if not currently licensed in Massachusetts.
• 5+ years in a top law firm and/or corporate environment.

• Effective management presence and excellent interpersonal, communication and writing skills.
• Ability to identify issues, exercise sound judgment, and provide practical legal advice in a fast-paced environment, while navigating a complex insurance regulatory landscape.
• Strong client relationship skills and the ability to consult with all levels of management.
• Intellectual curiosity, collegiality, initiative, independence, and a desire to learn new and evolving areas of law and technology.
• Authorized to work in the United States without sponsorship now or in the future.

 

The Ideal Qualifications

In depth understanding and experience acquired from working on initiatives and transactions, in financial services or insurance, relating to data and AI governance, digital and online solutions, privacy, and marketing.

What to Expect as Part of MassMutual and the Team
  • Regular meetings with the Data Science, Privacy and AI Governance, and Brand and Marketing teams
  • Focused one-on-one meetings with your manager
  • Access to mentorship opportunities
  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
  • Access to learning content on Degreed and other informational platforms
  • Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

#LI-IZ1

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
MassMutual Glassdoor Company Review
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CEO of MassMutual
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Roger W. Crandall
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Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

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Full-time, on-site
DATE POSTED
April 4, 2025

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