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Account Manager Wholesale - Midlands

Partner Manager (aka Business Development Manager, Regional Sales / Account Manager).

We're a multi-award-winning drinks and technology start-up on a mission to disrupt the drinks industry.

We're re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to build a company we want to be customers of and create unexpected delight as we help people explore, buy and enjoy high end whisky and other spirits.

In everything we do, we are disruptive innovators; it is baked into our DNA to challenge orthodoxy and received wisdom wherever we find it.

The role:

You'll develop and manage an account base of customers spanning the Independent On-Trade (IFT) - leveraging our ever-growing Master of Malt (MoM) Trade wholesaler supply platform, widening its footprint, and growing the value contributions across these channels within the associated customers.

Acting as a true partner and consultant to the trade, you'll focus on bringing customers on the wholesale spirits journey with us.

Primary tasks and responsibilities

  • Using your knowledge of your territory, maintain existing account relations, while creating new business opportunities across your region, and establish a broad and diverse customer base across the On trade,
  • Identify business building opportunities, understanding Net Revenue and Margin contributions per brand, to grow out suitable investment plans that drive incremental growth.
  • Work collaboratively with the internal stakeholders - Brand and Customer Marketing, Route-to-Market (RTM) colleagues and MoM Trade teams - to assist in building appropriate support plans, driving ROI with long term vision.
  • Use your expertise in the spirits and wholesale categories, and your knowledge of the consumer journey, quoting category trends and insights, to facilitate decision making and product ranging, growing out the MoM Trade basket spend, whilst ensuring a greater presence for our own core Maverick brands in trade and wholesalers.
  • Drive distribution, visibility and rate of sale of products through Master of Malt Trade
  • Partner with our 3rd party brands on activations and brand building when necessary within the relevant area and prestige client / partner base (for example 5 star hotels, high-end cocktail bars and restaurants).

  • Strong experience of Account Management within the Drinks industry
  • Experience of new business development within the On-Trade and Wholesale.
  • Experience and knowledge of the designated region, and the key spirits players within it.
  • Strong working knowledge of UK spirits business - brands, venues, trends, innovation.
  • Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
  • Demonstrative skills in commercial investment builds and management, including an understanding of spend vs costs and overall contributions.
  • Strong numeracy, language and negotiation skills.
  • Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education
  • Curation of cocktail lists and skills in trade marketing would be hugely valuable

We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.

Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you.

We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.

Along with the stuff you get for turning up to work each day (think private healthcare scheme, unlimited annual leave, pension, cycle-2-work, eye care, enhanced maternity & paternity leave, free food, drinks and parking at the office), you’ll also get a healthy staff discount on our world-class range (just in case that makes a difference).

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Account Manager Wholesale - Midlands, Master of Malt

Join our energetic and innovative team as an Account Manager Wholesale at our dynamic company, breaking boundaries in the drinks industry. We're a multi-award-winning drinks and technology start-up that is committed to re-imagining online drinks retail, focusing on high-end whisky and various spirits. As an Account Manager, you’ll have the exciting opportunity to develop and nurture relationships with our customers across the Independent On-Trade (IFT), leveraging our ever-expanding Master of Malt (MoM) Trade wholesaler supply platform. Your primary responsibility will be to maintain existing account relations while actively sourcing new business opportunities and creating a diverse customer base. You'll collaborate closely with internal teams to craft impactful support plans and drive exceptional ROI for our brands. With your proven expertise in the spirits industry and thorough understanding of category trends, you'll help our trade partners make informed decisions and drive sales. We value trust and creativity here, allowing you the flexibility and freedom to contribute in a way that aligns with your unique style. You'll enjoy a supportive environment that prioritizes productivity over rigid corporate policies. Beyond attractive compensation, you’ll relish in benefits like unlimited leave, private healthcare, a healthy staff discount on our product range, and a workplace culture that truly values your input. If you're passionate about spirits and ready to embark on a career journey with us, we would love to hear from you!

Frequently Asked Questions (FAQs) for Account Manager Wholesale - Midlands Role at Master of Malt
What are the key responsibilities of the Account Manager Wholesale at our company?

As an Account Manager Wholesale, your main responsibilities will include developing customer relationships, managing an account base, identifying business opportunities, and collaborating with internal teams to maximize ROI. You’ll focus on supporting the On-Trade customers through the Master of Malt Trade platform and driving distribution and sales of spirits products.

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What qualifications do I need to become an Account Manager Wholesale at your company?

To qualify for the Account Manager Wholesale role, you should possess strong experience in account management within the drinks industry, particularly focusing on new business development in On-Trade and Wholesale. Knowledge of the UK spirits market and a higher-level WSET qualification or degree education is desirable.

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Can you explain the working culture of the Account Manager Wholesale position at your company?

Our working culture as an Account Manager Wholesale is built on trust, transparency, and creativity. We prioritize productivity and flexibility over rigid office policies, allowing you to flourish in an environment that supports innovation and personal growth. Enjoy perks like unlimited leave and healthy staff discounts while working alongside passionate teammates.

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What types of customers will the Account Manager Wholesale work with at your company?

In the Account Manager Wholesale role, you'll work primarily with Independent On-Trade customers such as high-end cocktail bars, restaurants, and hotels. You'll act as a partner and consultant, helping them navigate the wholesale spirits journey and drive sales within their establishments.

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What benefits can I expect as an Account Manager Wholesale at your company?

As an Account Manager Wholesale, you'll enjoy an array of benefits including unlimited annual leave, private healthcare, a pension scheme, and free food and drinks at the office. Additionally, you’ll receive a generous staff discount on our premium product range, enhancing your experience with us.

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Common Interview Questions for Account Manager Wholesale - Midlands
What strategies would you use to develop new business opportunities in the wholesale sector?

To develop new business opportunities as an Account Manager Wholesale, it's essential to leverage market research and your network. Focus on identifying unmet needs within potential clients, creating tailored pitches to showcase how your company can provide solutions, and utilizing data to highlight potential sales growth.

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How do you build and maintain strong relationships with your clients?

Building strong client relationships involves regular communication, an understanding of their needs, and providing exceptional customer service. It's vital to follow up promptly, offer tailored solutions, and seek feedback, ensuring your clients feel valued and understood.

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Can you describe a time you successfully collaborated with internal teams to drive a marketing initiative?

When collaborating on a marketing initiative, it's important to ensure clear communication of goals and roles among internal teams. Share data insights, align on strategies, and maintain consistent updates to optimize the initiative's effectiveness while fostering unity in achieving mutual objectives.

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What tools or methodologies do you utilize to assess market trends in the spirits industry?

To assess market trends in the spirits industry, I rely on market research tools, industry reports, and customer feedback. Analyzing sales data and staying alert to competitors can inform strategic decisions on product range and customer offerings to stay ahead in the market.

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How do you handle objections from clients during sales negotiations?

Handling objections involves active listening and empathy. Address concerns thoughtfully, provide evidence-based responses, and highlight how your solutions can bring added value to their operations, transforming objections into opportunities for deeper understanding and collaboration.

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What is your experience with financial metrics in relation to account management?

In account management, understanding financial metrics is critical. I routinely analyze net revenue, margin contributions, and ROI on marketing initiatives. This enables me to create data-driven proposals for clients that showcase potential profitability and encourage investment in our offerings.

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Describe your approach to ensuring product visibility and distribution in the On-Trade sector.

Ensuring product visibility involves strategic positioning, effective promotions, and strong partnerships with key accounts. Regular in-person visits and support in executing promotional campaigns can enhance product visibility, while collaboration with clients aids in achieving distribution objectives.

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What role does customer feedback play in your account management process?

Customer feedback is invaluable in the account management process. It informs product development, enhances customer satisfaction, and drives loyalty. I regularly solicit and analyze feedback to ensure our offerings meet client expectations, adapting strategies as needed for continued improvement.

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How do you prioritize your accounts and manage your time effectively?

Effective prioritization involves categorizing accounts based on their potential revenue and relationship strength. I utilize scheduling tools to manage my time efficiently, ensuring I allocate sufficient resources to high-potential clients while maintaining consistent warmth with all accounts.

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What do you think sets our company apart in the drinks industry?

What sets our company apart in the drinks industry is our commitment to innovation and customer delight. We leverage cutting-edge technology and unparalleled customer service, creating a unique experience that goes beyond simply selling products, fostering loyal partnerships within the market.

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Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the worlds best drinks buying experience. We (re-)started MoM because we were fe...

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Full-time, remote
DATE POSTED
April 6, 2025

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