Content Marketing Manager, Social and Distribution

Job Title:Content Marketing Manager, Social and DistributionOverview:Content Marketing Manager, Social and DistributionDynamic Yield by Mastercard, a Gartner-recognized Leader in Personalization Engines multiple years running is actively seeking a Social Media Marketing Manager with expertise in multimedia content creation. Reporting to the Head of Content Marketing, this pivotal role will drive the content distribution and execution of organic social media strategies in a myriad of format for major campaigns year-round, in close collaboration with demand generation, product, events, customer success, and sales teams.Key Responsibilities:• Social Campaign Ownership: Own social media channels on the content marketing team. Lead the conceptualization and execution of social media campaigns, leveraging a variety of multimedia content formats to maximize engagement and reach. Responsible for analyzing impact, regularly reporting on our efforts and continual refinement of our strategy.• Thought Leadership Distribution: Own distribution of thought leadership by spearheading the creation, management, and reporting of distribution strategies, including existing channels such as social media, employee advocacy, and internal communications, plus piloting new ones for audience development.• Content Optimization: Optimize new and existing content for SEO and other distribution channels, employing multimedia approaches to enhance visibility and resonance.About You:• Seasoned Multimedia Expert: Demonstrated experience in multimedia content creation (video being a plus) and social media marketing, ideally in content marketing roles within B2B Marketing or SaaS environments.• Strategic Visionary: Possesses a strategic mindset, guiding the organization to think critically and innovate in the realm of social media marketing and multimedia content creation.• Meticulous Execution: Exhibits a commitment to excellence in all endeavors, balancing perfection with efficiency and agility.• Compelling Communicator: Naturally adept at crafting engaging and accessible content across various multimedia formats, effectively conveying complex concepts.• Masterful Project Manager: Skilled at managing multiple projects with diverse timelines, adeptly prioritizing tasks and setting realistic expectations.• Solution-Oriented: Self-motivated and proactive in addressing challenges, with a willingness to seek guidance when needed.• Innovative Trailblazer: Driven by a curiosity to explore new opportunities and push the boundaries of social media marketing and multimedia content creation.Qualifications:• 2-3 years of experience in social media marketing, content marketing, or related fields within B2B Marketing or SaaS settings, with a focus on multimedia content creation.• Proficiency in developing and executing multimedia social media campaigns across various platforms.• Strong command of tone, mechanics, and grammar, with exceptional storytelling abilities.• Extensive knowledge of digital marketing tactics, including social media, email marketing, SEO, and web analytics.• Familiarity with the marketing technology landscape and SaaS-based business practices.• Bachelor's degree in Marketing, Communications, English, Journalism, Video Production, or a related field.• Experience using WordPress.• HTML / CSS knowledge is advantageous.• Hands-on experience with A/B testing, optimization, and personalization is beneficial.