Demand generation marketing

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365 all within 90 seconds.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock and was named one of America's best startup employers by Forbes.We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.About the roleScaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across product lines, buyer segments and personas in this case specifically for the IT persona.As our Sr. Demand Generation Manager for Rippling IT, you will help us meet ambitious business KPIs by building and executing programs in close collaboration with the marketing and sales teams.This position requires a hands-on individual who can take projects from conception to implementation, and has a proven track record of managing and delivering multiple successful lead generation campaigns in a B2B environment, particularly within the technology or SaaS sector.You will need to have a deep understanding of the IT buyer and how to market to them.What you will doDevelop and Execute Demand Generation Campaigns : Design and implement comprehensive demand generation programs that drive brand awareness, generate leads, and nurture prospects through the sales funnel.This includes all channels, especially webinars, but also digital, email, nurture, field events, outbound messaging and more.Lead Generation and Nurturing : Utilize a mix of inbound and outbound marketing tactics to generate high-quality leads.Implement nurturing strategies to convert leads into sales opportunities.• Content Strategy and Creation : Collaborate with content teams to write compelling content (e.g., ad copy, emails, outbound sequences, landing pages) that aligns with buyer personas and fuels demand generation efforts.• Performance Analysis : Analyze campaign performance using marketing analytics tools. Provide actionable insights and optimize campaigns to improve ROI.• Collaboration with Sales : Work closely with the sales team to ensure alignment on target audiences, messaging, and follow-up processes.Facilitate effective handoff and tracking of leads.Budget Management : Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize impact and efficiency.What you will needAgility and speed - Rippling speed is next level! You’ll be expected to work quickly, produce quality content fast, communicate effectively and iterate / pivot as necessary.You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.• Deep understanding of the IT buyer persona. You know what makes them tick and can share examples.• 5+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B / SaaS hyper-growth technology environment.• Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities.• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.• Clear and effective communication. You know how to modulate your communications, whether talking to an IC on your team or an executive.• Collaborate cross-functionally across all marketing functions. You’ll work on a daily basis with other members of the IT pod including content strategy / writing, field events, performance / growth, community and sales - as well as across all of marketing including brand, creative, MOPs, communications, biz ops, etc.• Strong analytical skills to uncover insights that you incorporate into your roadmap.Additional InformationRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.To request a reasonable accommodation, please email accomodations@rippling.com.Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location;see which tier applies to your location here.A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.Final offer amounts may vary from the amounts listed below.The pay range for this role is :105,000 - 183,750 USD per year (US Tier 1)94,500 - 165,375 USD per year (US Tier 2)89,250 - 156,188 USD per year (US Tier 3)If you want to know about the requirements for this role, read on for all the relevant information.J-18808-LjbffrRemote working / work at home options are available for this role.Last updated : 2024-08-22