Associate Director, Campaign Management (B2B, Demand Generation)

About UsWe turn customer challenges into growth opportunities.Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.About the Associate Director, Campaign Management Role:This role is a key member of our marketing team, reporting directly to the VP, Marketing. In this role, you will be responsible for developing and executing comprehensive paid marketing strategies that drive high-quality leads, optimizing marketing campaigns, and provide actionable insights for continuous improvement.You will also play a role in analyzing existing data and information along with historical trends to provide early insights into sales and marketing performance.As Associate Director, Campaign Management you will -Lead Generation• Build data-driven insights to optimize pipeline generation.• Develop and implement innovative lead generation strategies to attract and engage targeted buyers.• Identify, manage and optimize lead acquisition channels, including but not limited to paid advertising, content marketing, database marketing• Work with external agencies/vendors to design, plan and execute campaignsCampaign Strategy & Management:• Drive campaign strategy development and develop clear guidance for engaged teams.• Oversee the planning, execution, and optimization of all marketing campaigns, ensuring they align with business objectives.• Work closely with our partner team to develop and deploy nurture campaigns for partner marketing leads• Collaborate with cross-functional teams to create compelling campaigns that resonate with the target audience.• Monitor campaign performance and adjust strategies as needed to maximize ROI.• Uphold and promote brand standards in the execution of all campaigns, with a focus on message relevance and inspired design.Attribution and Analytics:• Implement robust attribution models to accurately measure the impact of marketing efforts on lead generation and customer acquisition• Utilize data-driven insights to make informed decisions and continuously optimize marketing activities.• Develop regular reports and dashboards to track key performance indicators (KPIs) for all our paid campaignsAbout You• Metrics-focused who has a deep interest and love for analyzing and understanding data to inform marketing and sales decisions.• Highly proficient in Salesforce and Marketing Automation Tools• Works in a self-directed manner to achieve critical time-dependent milestones on time and with high quality.• Ability to multitask and handle multiple simultaneous projects.Why work for Material?In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer.Who We Are & What We Care About• Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work.• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.What We OfferIn addition to Medical, Dental, Vision, Life, Disability and FSA, Material offers:• A work environment that works best for you. Whether that’s fully remote, in one of our offices, or hybrid.• Flexible & synchronous time off. We trust our colleagues to take responsibility for and manage their workloads. That’s why we offer Flexible Time Off along with synchronous companywide closures and 11 company holidays.• 12 weeks of paid parental leave. Every parent deserves to spend the first few months of their new child’s life with them.• Help planning for your future. We offer 401K match, as well as periodic financial wellness and planning sessions throughout the year.Pay Range: $69,280.00 - 93,520.00The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself.Privacy StatementMaterial is committed to protecting privacy in our recruiting processes for all candidates. For more information, please refer to our Privacy Policy. California-resident applicants should also refer to our California-resident Candidate Privacy Statement.If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io