Associate, Digital Marketing (International Content) - job 2 of 2

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel’s Platform Strategy team is seeking an Associate, Digital Marketing (International Content) to adapt global YouTube strategies across Mattel’s portfolio of brands and products and communicate to international markets for optimal business impact. This position will work with the Content Execution team to apply global frameworks and processes to maximize global viewership and watch time on video platforms.  They will be an expert on international execution for global video platforms (YouTube, Netflix, Amazon Video) and be able to strategically apply them to Mattel brands, creating impact and effectiveness across all levels of the digital marketing funnel.  This role will provide thought leadership and process enforcement across all markets and brands. They will work cross-functionally with brand, markets, media, and production partners to ensure brand consistency and achievement of business goals. 

What Your Impact Will Be: 

• 50% - Research, gather and present international video data and insights, international industry trends, platform trends, current state and international competitive positioning in the Kids and Family entertainment space to inform global programming strategies during key planning cycles
  • Consistently audit international approaches to organic and media optimization to ensure managed brands remain industry leaders.
  • Establish KPIs and content goals for international markets that align with brand tentpoles and drive brand health and financial targets.
  • Identify and develop new business opportunities for international markets.  
• 30% - Support Platform Strategy development team in global research assignments relating to kids entertainment, YouTube creators, and competitive brands. Deliverables will be used to further Mattel’s content offering and organizational knowledge of the landscape.
• 20% - Communicate and drive international YouTube audience and programming strategies for LATAM, EMEA and APAC based on global digital frameworks for Mattel brands and cross-functional partners.  Global content expansion will ensure marketing activations are resonating strongly in media mixed models, maintaining healthy growth, and increasing contribution to POS.   
  • Obtain local market input on annual strategy development and participation in brand / and platform calendar moments.
  • Translate global programming strategy from Content leads into local market calendars and collaborate with Markets, Media, and Production partners to ensure deliveries and KPIs are met.

What We’re Looking For: 

• BA/BS degree or equivalent practical experience.
• 2+ years of experience in digital marketing, brand marketing, audience development and/or digital analytics. 
• Experience in the consumer internet and media industries, specifically YouTube content distribution landscape.
• Google Analytics, YouTube Analytics, and Tubular Analytics experience required.

PREFERRED QUALIFICATIONS:

• Deep knowledge of international industry trends, platform trends and competitive positioning in the Kids and Family YouTube space. 
• Existing relationships with YouTube creators and international media companies

The annual base salary range for this position is between $72,000 and $89,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights